Outdoor Products Industry: To Build Professional Street To "Big Space" For Operators.

This year is

Field construction 30th anniversary, from "road market" to international trade city, now the Yiwu market has become the international consumer goods circulation center, exhibition center and information center.

The strong market radiation effect has led to the sprouting and expansion of the related commodity industry, and also promoted the rapid development of the financial consumer service industry.

Of course, 2012 is also faced with multiple difficulties.

A year of increasing voice.

The euro zone debt problem, the political turmoil in the Middle East and North Africa, Yiwu's small commodity exports have shrunk, and domestic economic growth has slowed down, and small and medium-sized enterprises have been struggling.

Against this background, we will look back at the survival situation of many industries in Yiwu. We will find that some are struggling painfully, others are thinking wisely, others are breaking through with innovation.

From now on, this network has launched a group of hundred industry investigation and tracking. We do not seek all kinds of problems, but we need to find problems and cause thinking. We do not regard this group of articles as mere sketches of the industry, but rather reflect the difficulties faced by the industry in the pformation period, face the pain and even open the wounds, explore the way for the development of the industry, and inquisition for the enterprises.

Yiwu

Since 2002, 3 local manufacturers and a few foreign businesses have developed to nearly 500 market operators (including sports kettles, shovels and other marginal businesses). The sales volume of nearly 2 billion yuan has gone through a great change from scratch.

In this endless development process, the industry has been surviving in "cracks", and can be found in the F, G and H districts of the international trade city.

However, scattered sporadic ways seem to have been unable to meet the development of the industry. Recently, reporters learned from the Yiwu outdoor leisure products industry association that they are organizing the preparation of "Yiwu integrity outdoor leisure products professional Street", ready to integrate resources from all sides to gather here.

From "ten square meters" to "dozens of square meters".

Xu Zhaohang, a seaside man, has 2 storefronts in the International Trade City, the four floor of F district and the four floor of H district respectively.

F area store area of about 86 square meters, in the peer has been considered a lucky area, but his store's beach chairs are neatly hung on the wall, umbrellas and tents are all gathered in the corner, seemingly large shops only more than 10 kinds of outdoor leisure products appear to be a bit crowded.

He has his own factory in the sea, and he came to Yiwu 5 years ago to manage outdoor leisure products.

When he first arrived in Yiwu, Xu Zhaohang found that there were no special blocks for outdoor sales in Yiwu. After some consideration, he rented the stalls to the F area - rain gear area, because "this is the only block to be built with outdoor products".

"At that time, beach chairs could not be put out of the way, they were sold through picture books, because the rented stalls were only 13 square meters."

Due to the limitation of operating area, Xu Zhao has struggled to find opportunities for outdoor leisure products in the rain gear industry.

"The real rain gear, an umbrella parachute is about one meter in diameter, but I sell an outdoor umbrella, and it takes up a store when it opens."

One stop shopping that has to be cut

Chen Qingsong came to Yiwu 8 years ago to manage the outdoor leisure products business, and after he had tasted the sweetness, he made an invitation to his brothers and sisters.

"8 years ago, outdoor products business was doing well, and there were less than 10 households in the market.

At that time, the annual sales volume in my shop was about 2 million yuan.

{page_break}

Chen Qingsong, who made money, soon realized the problem of running the premises, and then looked at the market to find the right shops.

"But the shops in the market are very tense. The shops between our siblings are very far apart. One is in the two floor of G District, the other is in the four floor of G District, and there are relatives running on the four floor of H district."

The layout of Chen Qingsong's family is just like the distribution of outdoor leisure products industry in the market.

Because of the inability to concentrate on business, the "falcon camping supplies", which has been focusing on building outdoor supplies, "one-stop shopping", has to set up 3 shops in the F area and H area, and then classify the merchandise into 3 shops.

"There are hundreds of products in my shop, and one shop can't show it at all, at least a large 200 square meter shop can accommodate it."

Responsible person Wang Huiping said.

Wang Huiping is the president of Yiwu outdoor leisure products industry association, and also the "veteran" business owner who first set foot in outdoor products in Yiwu.

In the process of operation, he always hears buyers to complain that "the industry is too dispersed and the procurement is too cumbersome", so they move on to the idea of "one-stop shopping" for convenience merchants.

Convenient procurement has indeed won many orders for Wang Huiping, but it is also difficult to escape from the "Falcon" which is difficult to manage the area and can only split the so-called "one stop" into "three pieces".

Professional streets in preparation for construction can provide large space for operators.

For the industry association to take the lead in building the "Yiwu integrity outdoor leisure products professional Street", the Secretary of the Yiwu outdoor leisure products industry association is excited and worried.

"If this professional Street can be made up, it must be good.

Yiwu outdoor leisure products have not been a professional business block, scattered distribution operation has completely failed to meet the needs of industry development.

But we still rely on the market as business operators, that is, we hope we can find a good settlement in the market, so we don't have to do so.

Secretary General Ma said.

"I have already made a name in the professional Street, but I will not leave the market. I think this is the two development.

Zhejiang has not yet formed a larger scale sales base for outdoor leisure products, but also in the coastal, Yueqing, Shangyu and other places are mainly production oriented enterprises. They are far inferior to Yiwu in terms of market platform construction. I think it is very necessary to create a professional and large-scale business block.

Market operators Zhao Liqing said, "with the development of the times, there will always be many new industries coming out. The painting industry in the three districts and the auto parts industry in five districts are all new industries. They are also forming their own professional blocks. I think outdoor supplies are all right."

Reporters learned from the "Yiwu integrity outdoor leisure products professional Street" investment department, professional Street has basically set up 400 shops, the total operating area of 15000 square meters, which can accommodate 150 operators, however, the current number of applicants has more than 200.

According to incomplete statistics, there are about 500 outdoor household operators in our city, but the total business area of the whole industry in the market is only a few thousand square meters, of which nearly 200 are professional operations.

"According to a household of 80 square meters, 200 households generally need 16000 square meters of business area to form a certain concentration effect.

From the current situation, the construction of professional streets is of positive significance for guiding the industry to scale development.

Deputy Secretary General of Industry Association Luo Junxiang said.