Manual Manufacturing And Re Emergence Of Chinese Shoe Enterprises Need To Compete In A Way Of Thinking.

"Machine production is only standard, and manual pursuit is perfection. This is the meaning of manual work."

This is a famous saying in the shoe industry of Italy.

The red paint on the short wooden table has been mottled, and the hammer, shoe cone, cutting knife and shoe nail are cluttered on the top.

On the wall stood several rows of tall cabinets, full of shoe last.

A shoemaker slowly and almost limitless walks along the outer edge of your two feet and outlines the outline of his feet on paper.

But he saw every fold, every bump and irregularity, and he recorded it all.

This poetic picture is

The classic picture of most of the hand-made workshops of a brand shoe.

This picture seems to have been left behind by the era of rapid rush.

Similarly, no matter from the common non-staple food, home and clothing, or high-end luxury watches, sports cars and jewelry, all are hand made as a selling point, and within the Chinese, expensive, and the United States alone, win the mainstream consumer market favor.

Although with the rise of the industrial revolution, the shoe making machinery invented by the Americans has greatly saved the time and cost of shoemaking. However, when many traditional handicraft products are being put to the museum with a glass cover, the handmade shoes are not withered away.

At home, most shoe manufacturers in Guangzhou, Heshan, Zhejiang, Chongqing and other places where footwear companies are concentrated also have such scenes. Most shoes, from cutting, cutting, carving, sewing, soles, nails and so on, must be done manually by shoemaker.

This is inseparable from the particularity of shoe production.

Because in

Each piece of leather is different. It requires people to act according to circumstances, and requires highly manual work. Most of the machines replaced are simple labor, more and more individualized, and simple robots with repetitive jobs are less and less suitable for robots. This shows that robots are cheaper to replace labor, but the degree of intelligence of robots can not reach the level of widespread use in shoemaking.

Another reason why hand-made shoes are often squinted by many people is that a pair of hand-made shoes is endowed with more emotional approval.

In itself, there is no emotion, but the designer gives emotion to the product in the process of development, just like injecting the soul into the product, which can better satisfy the personalized experience needs of the consumers.

The world's top brands also favor the hand-made shoes, so that this ancient technology has a new vitality. So far, some hand-made shoe factories in Italy are also taking advantage of the slow speed of several pairs of shoes a day, and firmly occupy the market share of the world's top 60% luxury goods.

However, Chinese shoe enterprises give up their advantages of manual manufacturing, try to prove how big their annual output is, and strive to build themselves into the world's largest manufacturing power, struggling desperately in the low-end market and struggling to survive.

This is obviously against the production process of the footwear industry, hiding its advantages and competing with others.

On the other hand, other industries, including "hand-made" products, are widely distributed in various industries. Among them, there are many snacks on the street (dumplings and noodles), which are skillfully made by hand to become a sign for customers. As a blend of fashionable culture elements, home textiles, household and bathroom are also keeping up with the "handmade" products. Even the cars, jewelry and real estate that represent high-end luxury consumer goods are launching a series of classic handmade works.

It is not difficult to see that "manual manufacturing" has become a new substitute for "mechanization" after the mass production.

The key to the revival of "handmade" manufacturing is that "sense" has conquered the market and "concept" has dominated the position.

"Handmade" with the help of "return to innocence" style of creative inspiration, so that the product characteristics of "new look" effect, catering to the market for products of the same price, the same type of consumption of new trends.

In the face of the increasing popularity of the "handmade" consumer groups, the future development trend of the footwear industry is bound to face a shuffle. The final result may be that the precision of "handmade" products will eventually win the market dominance, and the "mechanized" mass production will also incorporate more "manual" elements.

China's shoe companies need to compete in a way of thinking, and use the "hand made" bugle to win the market or occupy a place in the market.