Turn To Children'S Shoes Market

According to statistics from the China Business Information Center on key shopping malls, at present, our country has

The market size is around 45 billion yuan. By 2010, the size of children's wear market will exceed 65 billion yuan.

According to statistics, there are about more than 300 million children under 16 years of age in China, of whom nearly 100 million are urban children.

At present, our country produces 4 billion 600 million children's garments annually, accounting for 10% of the total clothing output of the country. The consumption demand of children's clothing keeps increasing at the same time last year. The total consumption of children's clothing in China is about 2 billion 100 million. The average annual consumption of children's clothing is about 40 billion yuan, which accounts for about 7% of the total clothing consumption of the whole country.

Insiders pointed out that the improvement of consumption level and the refinement of children's wear market and the development of brands are the main reasons for the vigorous vitality of children's clothing market.

In addition, in the past two years, the arrival of the new round of the baby boom, coupled with the improvement of people's income level, will also become one of the factors contributing to the rapid growth of children's clothing market demand, and the children's wear market will become more and more mature.

A cotton T-shirt, shirt and jeans, and the full set of clothes is almost 500 yuan after the discount, 198 yuan for a pair of trousers, and 498 yuan for an embroidered dress with lace.

These hundreds of dollars of clothing is children's clothing, and such a high priced and fashionable children's clothing is not uncommon in Chengdu's major shopping malls.

This month, two new stores in Chengdu opened up new districts to specialize in children's wear, not only to remodel the image and environment of the floor, but also to introduce new brands of fashionable children's clothing.

No matter which department store you enter in Chengdu, you will find such a special area: colorful beating, cartoon toys and Mao Maoxiong's laughter, children's songs.

"Children's clothing relative to children's clothing

It's a rising star.

With the improvement of people's living standard, especially for every family, there is only one baby. People have more and more care for their babies. The requirement of humanized design for children's articles is getting higher and higher. Children's products tend to be fashionable, fashionable and personalized from the previous affordable and comfortable basis.

Relevant person in charge told reporters.

"To buy such expensive clothes for children is easy to arouse their psychological comparisons. Children are very active, so fine clothes do not care for them."

Ms. Chen wandered around the children's wear area in the Pacific department store again and again, but still did not make up her mind to buy it.

"Now parents are sensitive to the price of children's clothing, but they are more concerned about the quality of fabrics and their health and safety."

Zhu Shengjun, the regional manager of Shanghai Yihua Garments Co., Ltd., said that the selection of a good brand of children's clothing is very exquisite, and the selection of lining materials is more important. Because of the delicate skin of children, the requirements for the safety and comfort of the fabrics are relatively high. "Zhu Shengjun"

The same is cotton, children's clothing will have to undergo a special soft treatment; the same is printed, children's clothing to a greater degree of consideration will cause children's skin allergies, and so on, the corresponding requirements are more stringent than adult clothing.

Secondly, children's clothing should reflect the innocent and lively nature of children.

Therefore, there are more dyeing, printing, offset printing, embroidery and other crafts in the graphic design. On accessories, there are lace, pockets and so on.

Said: "cotton, ramie, mulberry silk and so on are commonly used fabrics, the cost price is higher, even higher than the adult clothing requirements. Secondly, because the children's colors are mostly gorgeous, the coloring process is higher than the adult clothing requirements, and the style design is not inferior to the adult clothing. The high price of children's clothing is not difficult to understand.

Children's clothing is generally a large quantity of less, the corresponding design and development costs are high, so the high price of single piece is also related to this.

In the shopping malls counters found that children's clothing area basically includes sports, formal clothing, cartoon three categories of children's clothing.

Nike, attachment, Adidas, piglet, Montagut and so on are common brands.

It is understood that the brand of children's clothing in Chengdu has suddenly increased since the beginning of the year. There were only five or six brands active, and now the famous brands in the market are almost twenty.

"Every year, schools or kindergartens are buying children's clothing in our special store.

Chengdu's familiar brand of "attachment" still sells well in children's clothing products. Yang Ke, manager of the southwest group of the attachment group, says that children's clothes are mainly dressed in American style. In terms of the national market, Chengdu's sales are second only to those of Shanghai, Beijing and Hangzhou. The annual sales growth rate of 30% also shows that Chengdu is a huge consumer clothing city with children's potential.

It is reported that, as it is still summer, the children's clothing sales of sports series and cartoon series are the best, and after entering the autumn and winter season, the children's clothing will increase in volume, but the price will be slightly higher than the first two.

In fact, apart from the attention of children's clothing area in shopping malls, many children's clothing wholesale markets in Chengdu are attracting consumers from the two tier market. Low prices and constantly renovated styles are the main reasons for their adequate source of tourists.

These markets are mainly concentrated in Lotus Pond, Dacheng market, hosiery street and so on, with wholesale and retail prices ranging from tens of yuan to 200 yuan.

"In fact, some brands in some stores are the same as those in wholesale markets, but there is a big difference in sales prices."

A children's clothing wholesaler in summer socks Street told reporters that apart from some famous brands of children's clothing, some retail prices of mid-range brands had to fold several times to the shopping malls. "Shopping malls often launch promotional activities, and buying at that time may be a real price."