Children'S Wear Industry Seizes The Market

Today, with the growing maturity of living standards and aesthetic concepts, the consumption demand of children's clothing market is changing from the past practical type to the pursuit of beauty and fashion. Some experts predict that the growth rate of children's clothing consumption in economically developed cities such as Beijing, Shanghai and Guangzhou will reach about 10% in the next few years. Children's clothing will become a strong growth point in the clothing industry. The concept of small children's clothing and big market is gradually becoming the consensus of businessmen.

Today, let's go to Bairong World Trade Mall“ International Children's Wear City ”To experience the unique charm of children's clothing world.

　　 Logistics and wealth fly together

"In a way, merchants are the same as children. Only by providing them with a good, healthy and orderly living and development environment can we ensure their growth, which is also the basic starting point of our work." A person in charge of the children's clothing area of Bairong Shimao Mart told reporters.

Take the sightseeing elevator to Bairong International Children's Wear City on the basement of Bairong. The word "busy" will be your first impression here. Looking around, the business area of nearly 30000 square meters in Zone A and Zone B is filled by more than 600 businesses. The shops are filled with children's clothes of various brands, large and small, just shipped or about to be shipped to all parts of the country. Busy merchants, running customers, and the ringing of the phone call one after another let people truly experience the real strength of Bairong Shimao Mart as the "Asian wholesale aircraft carrier".

Every morning around 6:00, people will see Bairong There will be many individual sellers with clothes and packages waiting in line for Bairong's special bus.

As the leading children's clothing wholesale market in North China, Bairong Shimao Mart plays an important role in the industry. Since most of them are directly settled by manufacturers, the supply of goods is fully guaranteed. Each brand will be delivered from the manufacturer immediately according to the market demand, and then will be sent to the secondary and tertiary markets all over the country by packaging vehicles as required by customers at the first time. The huge throughput puts forward quite high requirements for Bairong's logistics distribution system. At the beginning of the construction of the mall, logistics support was also the top priority of all work.

For a long time, the logistics environment of many clothing wholesale markets in Beijing has been a headache. Many of these clothing wholesale markets started from roadside stores and stalls, and gradually formed their current scale. The market was originally located in an ordinary residential area, without storage, loading and unloading, transportation and other facilities for the market. The common scene is that the merchants in the market not only have a large number of goods on their stalls, but also occupy a large amount of street space; The commodity packaging materials are discarded everywhere, and the environment is dirty; Vehicles such as trolleys and tricycles are mixed with people; Merchants carrying large and small bags crowded the bus; Full or even overloaded cars full of clothes jam the road; Traffic jams often occur on the road where the market is located. With the continuous expansion of the market scale, there is a great pressure on the market and surrounding areas, and increasingly exceeds the carrying capacity of the location.

In view of this, the leadership of Bairong is determined to reverse people's traditional impression of chaos and disorder in the clothing wholesale market. Starting from the hardware, we will build a multi-level, efficient and low-cost logistics trade platform for merchants and customers. Let the whole market operate at a high speed and smoothly, and ensure the smooth circulation of logistics.

It is reported that Bairong Shimao Mart is the first commercial project in Beijing to realize the introduction of broadband networks from home to home. Modern communication methods build a real-time and interconnected information pipeline for merchants. At the same time, the mall has also invested a lot of money and energy to build a central warehousing, distribution and logistics base with electronic management. In addition to its own distribution fleet, the mall has also established a long-term stable cooperative relationship with large and professional logistics companies. Merchants can use the network and telephone remote control at any time to complete the entry and exit of bulk goods without leaving the home. "Strategizing and winning thousands of miles away" is no longer heroic words in Bairong.

General Manager Yang of Bairong Shimao Mart explained that modern professional logistics companies can not only provide traditional services such as picking up and delivering goods, transportation, precise distribution, logistics processing, but also provide logistics consulting, information monitoring, information integration, and logistics decision-making services. Bairong has many wholesalers with annual sales up to tens of millions of yuan, and has formed a relatively fixed customer base in the domestic and international markets. It can fully use professional logistics services to improve business levels and increase profits.

　　 Children's clothing All in one fashion

At present, the price polarization of children's wear market in China is serious. The high-end products for high-end consumers are obviously oversupplied. Entering several well-known retail malls in Beijing, the average price of children's clothing even exceeded that of most adult clothing. A good quality, well made middle and high grade children's clothing, the price is about 200 yuan. A consumer told the reporter that the price of a small children's clothing was almost the same as that of an adult clothing. Satisfied with the quality and style. At the price, it costs hundreds of yuan. Buying cheap quality is not reassuring, and children are unwilling to wear it. The cost performance ratio is not coordinated. "Children's clothes are harder to buy than adults" has become a common concern of parents.

Bairong is aiming at the out of stock market area. In Bairong children's wear area, the price of the same brand and the same quality is much lower than that of other retail stores. The low wholesale price has become an important reason for many retailers and consumers to flock to Bairong children's clothing.

Children's clothing is the same as adult clothing, and the brand directly determines the price. In many shopping malls, you can buy three small T-shirts of miscellaneous brands for 10 yuan, while the price of small T-shirts of brands is at least tens of yuan, and the price of suits and winter clothes is different from hundreds or even hundreds of yuan. In terms of quality and style, brand children's clothing is also significantly better than brand children's clothing.

According to statistics, there are 45000 garment manufacturing enterprises in China at present, and only a few hundred professional children's clothing manufacturers with brands. People from Bairong International Children's Wear City said that at present, there are nearly 600 children's wear brands owned by Bairong, and almost none of the well-known brands at home and abroad have "leaked".

During the visit, Ms. Zhao, who is shopping for children's clothes in Bairong, told the reporter that she never went to the clothing city to buy children's clothes before, but only went to some famous shopping malls and specialty stores to choose some famous children's clothes for children. "Although the children's clothes bought there are a little expensive, they are healthy, comfortable and beautiful." But a few days ago, after being introduced to Bairong by a friend, I found that the quality of the children's clothes sold here is no worse than that in the shopping malls and specialty stores, and the price is only one third of that in other malls. "In the future, I will come here to 'buy' clothes for children. There are many stores here, not only a few in a large shopping mall, but also more varieties than a single franchise store." "Of course, where can I buy the same clothes?" A customer nearby said with a smile.

After chatting with many parents and friends, the reporter found that many parents are unwilling to buy children's clothes in large malls, but prefer to buy clothes in clothing cities of a certain scale. The reason is that the children's clothes sold in the shopping malls are too expensive. The children grow fast, and the newly bought clothes may not be worn in half a year. Many people will think it is a waste to spend too much money on it.

A merchant of Bairong International Children's Wear City also confirmed this view. He said that nowadays, there are a wide range of children's clothes in the clothing city, including high, middle and low-grade ones, and the price is cheaper than that in the shopping malls. He said that his own brand children's clothing is produced by regular domestic manufacturers. There are not only full-time children's clothing designers to design styles, but also fabrics that meet international environmental standards.

In the eyes of many people, children's clothing can be as long as it is cute and suitable to wear, without too many style requirements. In fact, many brands of children's clothing also draw on the elements and skills of big brand design, and also draw on the advantages of adult brands, so that the color of children's clothing stands out among many brands.

The reporter saw in Bairong that some children's clothing brands integrate the beauty, romance and fashion of adult clothing into the clothing design, and the tailoring is also very adult, so that children's clothing can also reflect the trend of the adult fashion world. For example, in this spring and summer clothing, flounces, jeans beads, printed T-shirts, etc. are very distinctive.

In terms of fabric selection, some good brands of leisure and sports children's wear adopt internationally popular fashion fabrics and simple and elegant European style, which express the life breath of children's natural self-confidence and youth personality, and fully reflect the feelings of returning to nature.

Who said fashion is the patent of adults? In a world full of childlike charm, children's clothes are the same as fashion!