Designer Lin Zi Hin'S Understanding Of The Market

Act as

Lin Zi Yun is lucky because she can show her talents on the T stage and share her interpretation of beauty with people. However, as the director of design company, her job is far less relaxed than imagined. In her own words, the market, only the market is the ultimate podium of the designer.

Despite winning the honor of the top ten designers in China, Lin Tzu Yin did not feel satisfied with his work.

The requirements for his work are very strict, sometimes even demanding.

Anyone who has worked with her knows that whenever she takes over a project, she will make a complete set of product design plan before the design starts. From the fabric design to the design style, the jewelry matching and so on, after many discussions, the execution will be determined, and a design will be modified from the effect diagram to the garment production.

Because in Lin Zi's mind, designers are not only plotting for the enterprise, but more importantly, building a brand and a continuous market concept.

Lin Zi's understanding of brand design benefits from her many years of market training.

She won the silver award in the national "real silk" cup casual wear design competition. After four years, Lin Zi contained herself in the enterprise, from plate making process to product design, from fabric characteristics to brand style, from fashion show to brand image shop design and planning, every step she concentrated on.

Lin Tzu Chi also participated in the design of the conference of Guangzhou Tian LAN fashion company, and won the "best design award for Chinese women's clothing" in the year.

Founded in Guangdong Province, the first professional clothing design organization Guangzhou Jia Yu Fashion Design Co., Ltd.

Subsequently, she successfully hosted the autumn and winter products release of Mmonu enterprises in Zhejiang.

As a group, Lin Zi Yan has always believed that most people understand the market far better than a person's strength.

In order to make their design company closer to each other.

Lin Zi often trains her designers, including editions and styles. She requires designers not only to have good basic skills, but also to have a keen market sense of smell.

The concept of "self" and "market orientation" has always been the credo of her work.

As for the design work displayed on fashion week, Lin Zi said that it will gradually absorb and integrate into the design of garment.

"The market also needs fashion. The important thing is to focus on it and not exaggerate it. Fashion design is to make the concept complete, and clothing only needs to absorb one of them. Therefore, it is the designer's work to spread the idea to many costumes and fashion clothes."

In the process of serving the company, Lin takes the time to feel very conflicted, because he wants to disguise his personal style and constantly use new elements to express the popular concept of the brand, so as to continue the vitality of the brand, especially when he meets some wind that he does not like.

At this time, Lin Zi Fu will persuade herself to conduct a market analysis of the brand's imagination and see if there is potential in brand positioning. If the effect is good, she will try to avoid personal preferences and take full account of the market demand.

If the other situation is inconsistent with the market, then Lin will take the initiative to ask the company to reconsider its style positioning and work together to identify new ideas.

In Lin's eyes, it is the basis of cooperation between designers and enterprises to reach a consensus.

Designers should understand the brand, understand the market, and bring benefits to the enterprise.

Otherwise, the fashion show will never have a good future.

Around the market demand, we design the service concept of the brand, so that the fashion designer of Lin Zi Yu can freely grasp the art and commodity in the fierce clothing market, skillfully manipulate the demand and personality. Lin's design company is growing and growing up, and is loved by many garment enterprises and brands.

Lin Zi believes in strength and believes in his intuition.

"Because our design is well integrated with the market, so the company recognised that the reputation in the industry is very good. I believe that the word of mouth effect of this ten, ten pmission has established our advantage in the industry."

If the early start is the initial motive force for the development of Linzi design company, the recognition of the industry has become the key to their further progress.

Lin SIH has launched the "gari" fashion brand, which is the pioneer of the company, and has quickly formed the brand's gentle, intelligent, simple and elegant fashion style.

"I don't need to worry about looking for customers. I'm worried about whether I can produce customers' satisfactory works, which makes me very stressed, because they trust me to grasp the market before they come to me. What I need is a better understanding of the market."