Mr. Duan Yadong, Marketing Director Of Si Ge Women'S Wear.

Reporter: Duan: Hello! The first year of this year, the retail terminal came to the news of declining performance or slower growth. clothing Sales are also under great pressure. How does Shi Ge see this problem? Is there a problem of sales pressure in the first half of this year? If so, how can we solve this problem?

　　 Ya Dong Jie Orders, all brands have declined to varying degrees, followed by retail terminals, the May 1 season is not prosperous, sales performance is not as good as last year, so that all brands feel the existence of "winter"; at this time, the performance of the song can be sung and danced, for example, some shops in Guangzhou have increased by more than 30% compared with the same period last year; my view is that if the pre crisis test is the expansion ability of garment enterprises, what is now testing the management capabilities of enterprises? Sir: since the beginning of the year, many brands have received reports of declining performance or slower growth; in fact, by the pressure of inventory and sales last year, the first thing to be affected is autumn and winter.

Reporter: Duan director: what do you think of the Department's clothing market in the second half of this year? When the autumn and winter came on sale last year, many consumers responded to the price very high. What kind of adjustment will the price of autumn winter wear last year compare with last year?

Mr. Duan Yadong: although prices are rising this year and artificially rising, the price of division song has not risen mechanically, but rather refined management, which has absorbed many costs inside the market. Si Ge The price has not risen, and this autumn winter clothing company has continued this strategy.

Reporter: many domestic clothing brands begin to be high-end and refined, which is reflected in the price of the same brand of similar clothing, the price doubled or even more. Many consumers can't afford to buy clothes in shopping malls and specialty stores. What do you think of this phenomenon?

Mr. Duan Yadong: the brand has been punished by the market, the consumers do not acknowledge it, and the franchisee does not recognize it. I think the price should increase reasonably, and the enterprises will not be able to get enough to grow.

Reporter: Why did Si Ge fashion develop with the development of most brands in 2012?

We can get a good momentum of development, because our sales are good, and the franchisee's business is good. Many franchisees have developed from 1 stores to 2 to 3 song counters. The sales data speak the most convincing market, so the Department's development momentum is better. Of course, compared with many famous brand brands, we still need to continue to enhance product development capabilities and market operation capabilities, so that we can work well and keep watch. At the same time, we must make a correct assessment of the market in the early stage, including site selection, people's flow and consumption ability. Mr. Duan Yadong: Si GE products have continuity and uniqueness. The version is very suitable for the vast majority of consumers in China. And Mr. Duan Yadong: the price is more reasonable, with the sales performance of Direct stores and franchisees get word of mouth.

Reporter: Si Ge how to do well the market strategy development from 2012 to 2013;

Mr. Duan Yadong answered: the business philosophy of the external division is "to point to the surface" to manage the market.

Reporter: introduce the positioning and consumption groups of the company's songs. What are the mainstream people who can introduce the consumption of Si Ge clothing?

Mr. Duan Yadong: Si Ge product positioning: a brand that combines European classical style with Chinese characteristics, making our products unique in the same industry. Of course, the unique product is our pursuit. Our customers are a group of new urban women who are independent, intelligent, fashion oriented, elegant, and have a high demand for fashion taste. They are 25-40 years old, wearing a song, more confident, more noble and more elegant. This is our pursuit and our customers' feelings.