Genius Designer Franco Moschino

Moss Keno was born in a small town near Milan, where his father ran a mine.

When Moss was young, he often helped in the field. But he had no intention of inheriting his father's career. When he was 18 years old, he went to Milan to find a way out, served as a model and restaurant, and went to evening art school in the evening.

As a student, he is a graphic designer for advertising companies, theatres and magazines.

Soon Moss's works were appreciated by Gianni Versace. He was invited to take part in publicity and promotion work, and was also interested in fashion.

1971, he began to design sketches for George Giorgio. In 1977, he was invited to design a designer of any big profit brand Cadette. By 1983, when the time was ripe, he ran out to set up his own brand in Armani.

Six years later, second brands of "Cheap & Chic" will be launched.

Before his death, he had set up a fashion kingdom worth 1 billion 900 million yuan and had 26 business licenses, including Moschino.

Socks, shoes, and a large "Moschino" handbag.

Although it has only been more than 10 years since its rise, Moss's popularity has been exceptionally high, mainly because Moss's works and propaganda methods are very exceptional.

It seems natural to be cynical, and Moss's designs are full of weird ideas.

He will put on the clothes chest prefix the exquisite small cup, embroider the pattern, the short coat is filled with the water chestnut, the bear bear doll makes the hat, uses the male tie to sew the mini skirt, moreover, the clothing back clearly indicates the price and so on strange trick, the absurd idea emerges one after another.

He even made the evening bag with garbage bags, just to announce the "fashion is the waste" declaration to the world. The fashion designer in his own work field is spared no effort to attack the fashion, and the way of doing it is fantastic. For example, in his shop window cabinet, only flowers and models are placed, but his products are not seen.

This is based on the fact that he believes that the existing fashion system and business practices will only drag down the quality of fashion.

He likes to bluff, but the more bluff he is, the more famous it is.

As a result, he did not staggering "exhibition". He tried to make the two models wear the same set of fashions. One was to follow the orthodox fashion tastes and the other was to follow the street fashion. He once wore men's clothes for the female models, and the men's models were decorated with women's lace jackets.

All this, he explained, "I didn't design anything, just to bring out the new flavor of the ready made works."

He wanted to wake up the world with the discussion and satire of fashion taste: don't blindly follow the trend, but build up your own style.

He asked, "who can tell us what good taste is?"

At his own fashion show, he once distributed fresh tomatoes to the audience to throw them into the style they did not like.

Fearless! He even hated performing fashion on the footbridge. He thought the action was stupid and charged the models too much.

Although he is often modest in his clipping, Moss Kino's works are smooth and pleasing. He also likes to blend in the classics and design new effects.

For example, a colorful ornamented Chanel crepe, with rich imagination and satire.

He also has a famous saying: "if you can't dress up elegantly and gracefully, you might as well dress yourself up wild."

Under the idea of avant-garde creation, Moss Keno has a kind hearted love. He pays attention to environmental protection and protects children and animals.

"Today's fashion is how we know our damage to the earth and the ecosystem," he declared.

Also appealed: "be gentle and kind to animals."

He is not talking about it, he will also support the environmental protection activities.

Before he died, he was participating in a plan called "smile" to help children with AIDS enjoy holiday home life.

In terms of private life, Moss Keno is a hedonistic person who loves to eat, sleep and love, but is not extravagant. In the past fourteen years, he has been driving a Fiat car with little entertainment, and the cat at home is his good companion.

The fashion he designs is best sold in Britain except in Italy.

He loves England himself, and likes his attitude towards fashion and fashion.

He often travels abroad, which attracts him most in the footsteps, but India, the ancient civilization, has disappointed him.

about

What we need to know is a few of his fashion slogans.

He always likes to mark slogans in his works to arouse the attention of the world. His slogans are by no means random.

His "WAIST OF MONEY" (waste of money), "FASHION VICTIM" (fashion victim) or "BORN TO SHOP" (born to be shopping material) are often thought-provoking.

At his 10th anniversary retrospective exhibition, he arranged a vampire corpse, wearing a wired board on his head, and writing "STOP THE FASHION SYSTEM" (stop the existing fashion system).

Moss's attitude towards the fashion system is more and more obvious, but what is more difficult for him is the suffering of cancer.

Finally, the cancer took him away and took away a generation of fashion revolutionaries.

Now, we can only experience his painstaking efforts to wake up the world's attention to fashion development from his works.

Franco Moschino is really an anomaly in Milan fashion industry.

Always rigorous and elegant.

In the hands of Franco Moschino, the design style became a humorous and ironic "language dress".

In the early days, Moschino, a student of art department, formally started his career as a fashion sketching artist for Giorgio Armani in 1971. After that, he began to work on other designers such as GENNY. In 1983, he first published his personal debut. After that, he was famous for his highly challenging and satirical works, and became famous as a nobody in fashion circles.

Because of the learning background of fine arts, Moschino also studied in depth the traditional clothing technology and design, but he hated people always blindly following the popular group morbid, so they began to design satirical fashion costumes. So when we looked at the beggar costume cut by the elegant CHANEL suit, the old urchin was smiling happily.

Although Moschino does not like blind popularity, he also has his own view on popularity. "Popularity is not exclusive to a few people, but is a game that happens at any time in your life!" so the popularity of Moschino is a clothing that makes people laugh, which includes his love for life and the desire for world peace.