China'S Clothing Industry Should Value The Brand

Over the past ten years, e-commerce in China has gone through a period of rapid development from scratch to prosperity.

A few days ago, according to the data of the National Bureau of statistics, 1~4 months ago, China's textile enterprises above Designated Size reached 1 trillion and 677 billion 60 million yuan in total industrial output value, up 13.1% over the same period last year. The growth rate of chemical fiber 13.1%, yarn 15%, cloth 12.8% and clothing 7.8% basically maintained growth momentum compared with the same period last year. Under the global economic environment "weak" situation, China's clothing and textile industry has opened up a new road of development in the manufacturing industry through the joint efforts of e-commerce, and has become a "unique" high-speed development industry. Pan Yong, chairman of Guangdong Wenzhou clothing trade association, said so.

Unlimited potential for e-commerce development

With the continuous expansion of market demand, the clothing and textile industry which is closely related to people's life has also been developing rapidly. However, due to technical and innovation reasons, there is still a big gap between the domestic clothing and textile industry and the design concept abroad. Lan Xiaohua, a network marketing expert who has been engaged in clothing industry research, believes that Internet e-commerce can help domestic garment and textile enterprises to participate in domestic and international competition, and direct dialogue with the international big market will help enterprises to break through the bottleneck of design quickly and realize the upgrading of new materials for technological innovation.

Using this new paction tool such as electronic commerce, we can broaden the sales channels of enterprises, improve the business environment, optimize and activate the entire industrial chain, actively integrate into the Internet trading mode, and make use of the Internet to make the cause bigger by using e-commerce.

The comprehensive business platform and search engine marketing are all the same.

At present, in the domestic e-commerce market, the comprehensive business platform represented by Alibaba, Huicong net, Taobao and China apparel network plays a leading role in the early days of the Internet. Their development marks the rise of e-commerce in China, and the popularity of netizens is also rising. More and more enterprises are involved in it. The comprehensive business platform represented by e-commerce in the textile and apparel industry plays a leading role in the early days of the Internet. Their development marks the rise of e-commerce in China, and the popularity of netizens is also rising. More and more enterprises are involved in it, so that the garment and textile industry has tasted sweetness in e-commerce.

In addition, many users use Baidu, Google and other search engines to optimize keywords, buy competitive ranking, and continuously increase exposure and click to get more orders. Since Google quit China, Baidu has become the mainstream of SEM.

In the current Internet development, these two are still leading.

Vertical industry portal website will rise and open up golden age.

Peng Yanli, President of China Wool Textile Industry Association, believes that in today's information age, the number of smooth channels of information and information resources determines "life and death and success or failure", especially for the field of garment and textile.

The integration and development of all the advantageous resources that we have has set up a complete set of service systems and models. It has many advantages, such as timely and timely publication of information, comprehensive and comprehensive data resources, authoritative information and information, and extensive network coverage.

The emergence of the Chinese leftover web in the personalized industry portal website is undoubtedly a shot in the arm for the Chinese garment and textile industry, which is gradually developing and expanding. It will surely play an important role in maintaining the balance of the whole industrial chain and establishing a more reasonable channel for information exchange.

However, with the intensification of advertising competition and search engine ranking competition in the integrated platform station, some enterprises have launched more professional websites. The customized website of clothing and textile personalized clothing represented by China leftover net has gradually started to rise, and it is becoming more and more popular in the development of farming.

Vertical e-commerce website entry threshold is not high, but

The market is still not a mature market.

Lan Xiaohua, a clothing brand marketing expert, thinks that whether the comprehensive or professional electronic website, its single garment product profit margin is not high. Bulk purchase requires a certain amount of capital and has strong financing needs. Therefore, it is not easy for small and medium-sized garment enterprises to develop.

How to maintain customer loyalty and product cost control, logistics cost control, product personalization are the issues that e-commerce websites need to consider.

Chinese clothing

Through the wide application of e-commerce, it has made a strong contribution to the development of the industry.

With the arrival of the eighteen largest 12th Five-Year plan, China's garment and textile industry will also enter a stage of rapid development.

In the next five years, the total output value of the industry will reach or exceed five trillion yuan, with an average annual growth rate of 15%.

In the next five years, the application of e-commerce in China's garment and textile industry to develop the market will become the mainstream trend of the sustainable development of the industry.