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    Cheap Price, Few Consumers Ask For Silk Quilt.

    2012/9/29 8:32:00 16

    PriceConsumersSilk Quilts

     

    As the weather gets cooler, silk is on the market.

    However, reporter survey found that these silk prices are not cheap, thousands of dollars at a time, the most expensive to reach 5000 yuan or so.

    The high price of silk has become a luxury ornament.


    On the afternoon of 26, reporters visited several shopping malls in Liaocheng, and found that silk was covered with three kinds of mulberry silk quilts, tussah silk and mulberry tussah silk.

    The silk is famous for its many brands and diverse styles, and basically has about twenty percent off of the discount.

    But even so, there is still little consumer interest.


    In a shopping mall

    Home textiles

    The reporter of the special zone saw that there were several kinds of silk, such as double quilt, single person and so on, containing 100% kinds of mulberry silk, 100% tussah silk, 50% mulberry silk +50% tussah silk and so on. The price ranges from 780 yuan to 4800 yuan.

    The salesman told reporters that the weather is getting cooler now, and silk is beginning to be listed in large quantities.

    However, referring to sales volume, the salesperson was slightly helpless: "to tell the truth, sales are not very good.

    Maybe the price is too high for ordinary consumers to accept.


    In another silk shop by brand reporters, there are many kinds of silk here.

    However, the store is also very cold, can not see the figure of consumers.

    Shop salesmen told reporters that in order to increase sales, they have already made greater discounts.

    "All silk is hit by 20 percent off, and the discount rate is still very large."

    The salesman reluctantly told reporters that even so, sales of silk quilts still did not see a marked improvement.


    Ms. Zhang told reporters.

    Silk quilt

    For many ordinary people, they are still extravagant decorations. "It's not that they don't want to buy, but the price is a bit high."

    Apart from the price, some people worry about the quality of silk quilts on the market.

    Ms. Zhao, a member of the shopping mall, told reporters that she wanted to buy a silk quilt for her daughter.

    I haven't bought silk quilts before, but now I'm worried about quality. "

    Many people say that silk is difficult for them to distinguish from true and false, plus high prices and other factors, they generally do not buy.


    Related: how to distinguish silk from true and false


    During the visit, the reporter found that silk was basically not labeled in the market, and the purity index was only labeled.

    Many consumers say that silk is true and false for ordinary people. It is difficult for the ordinary people to distinguish. The public, Mr. Wu told reporters that the quality difference between mulberry silk and tussah silk is quite different. If a businessman sells tussah silk with mulberry silk, it is difficult for ordinary consumers to perceive it.


    According to the insiders, mulberry silk is milky white, and the silk is finer. Tussah silk is coarse and its color is yellowish. People can pay attention to it when buying.

    During the interview, the reporter noticed that there was usually a hole on the edge of silk quilt, and consumers could touch the silk inside through the opening to see if the feel was smooth and delicate.


    It is also known that the better the quality of silk is, the better its flexibility is.

    mulberry silk

    It can even elongate to more than one meter without breaking. Silk contains proteins that are not flammable when they burn, and burn when they are in fire.

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