Using Packaging To Improve The Price Of Home Textiles
With the change of people's home concept, home textiles
brand
In the development of the guidance of consumers and the improvement of their products, home textile gifts are also popular in the "double gold" of Mid Autumn Festival and national day.
On many sales websites, we can also see that many home textile products are promoting holiday gifts.
Gift packaging is very important, it is not difficult to understand that in the annual moon cake market, there will be excessive packaging news.
However, the so-called market will have products, behind the excessive consumption is also the product market focus on packaging performance.
The development of home textile industry is later than that of some other industries, and the development of many fields is not perfect.
In the early days of development, home textiles often did not pay attention to the packaging problem. They focused their attention on the product itself.
DuPont Co, the largest chemical company in the world.
Marketing
After careful market research, the researchers invented the famous DuPont Law: 63% of the consumers made purchase decisions based on the packaging and decoration of the goods; the housewives who went to the supermarket to buy, usually attracted by the exquisite packaging and sulfuric attraction, usually purchased more than 45% of their intended purchases.
It can be seen that packaging is the face and clothing of a commodity. Its "first impression" as a commodity enters the eyes of consumers, determines the purchase decisions of consumers at many times, and the buyers of home textile products are mostly women, so the packaging is even more important.
Now we see that shark home textiles and other high-end home textile products already have their own unique beautifully designed packaging, and this year's autumn and winter new products conference, shark also launched products echoing handbags and so on.
Home textiles brands are also paying attention to their own packaging under the trend of consumption and industry. This is not only for the purpose of packaging.
Home textiles
Gifts for the entire home textile sales are a huge driving force.
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