Clothing And Famous Products Sing The New Shopping Capital Of Zhejiang East

Recently,

The 2012 East Zhejiang new commercial capital (Shangyu) shopping festival was held.

The Shangyu Municipal Committee of the Standing Committee of the Shangyu Municipal Committee introduced the basic situation of Shangyu and the development of business service industry in recent years, introduced the specific arrangements for the shopping festival, and the responsible person of the relevant departments answered the questions of the reporters.

On the morning of 29, the Shangyu municipal Party committee and the municipal government also held the opening ceremony of the fourteenth China Hangzhou West Lake International Fair Shangyu Branch Shopping Festival.

Lead the healthy fashion, the consumption concept is more novel.

One of the purposes of organizing this shopping festival is to lead a healthy and fashionable consumption concept.

During the shopping festival, Shangyu arranged a lot of healthy and fashionable consumption activities, such as carrying out fitness walking activities by organizing organs, staff of enterprises and institutions, conducting health preserving knowledge lectures by special invited health experts, holding professional health scene consultation, and beautiful makeup scene experience.

At the same time, through the wedding products, sweet display, home textile accessories discount sales, to promote fashionable romantic wedding custom; through computer digital golden autumn special benefit, limited time rush to buy, guide consumers gradually enjoy the information and digital life, actively from the humanities, technology and other aspects, advocate the vast number of consumers to enjoy healthy and fashionable lifestyle, Shangyu Shopping Festival has become a feast feast for consumers in Shangyu and surrounding counties and cities.

With cultural elements, the leisure flavor is more rich.

This year, shopping festival activities are more focused.

And cultural integration, efforts to tap cultural connotation, enhance the taste of activities.

首屆浙東(上虞)汽車文化博覽會以“演繹汽車文化，尊享駕馳樂趣”為主題，發動廣大車友捕捉“我與汽車”的精彩瞬間，用車模演繹汽車時尚;“虞舜文化 古越風情”休閑旅游系列活動，開展“四季仙果之旅”暨采摘舜陽紅心獼猴桃活動，舉辦燈謎競猜和以“琴、棋、書、畫、舞”為展示主線的才藝展示大比拼、詩詞現場創作交流會等，挖掘景區文化，讓市民在文化消費中感受上虞，陶冶情操;國際狂歡節，精選休閑大舞臺國外特色表演團隊來虞演出;虞舜文化周，在國慶期間將展演紹興市各地方傳統特色文化;“上善之地、虞味無窮”城市公益形象宣傳暨上虞撤縣設市20周年十大民心工程評選活動，傳遞上虞發展理念，展示浙東新商都風采，打造“中國最佳休閑小城”。

Prominent theme shopping, more rich forms of promotion

Thematic shopping is an important carrier for stimulating consumption in Shangyu.

Last year, the total retail sales of consumer goods in Shangyu totaled 15 billion 570 million yuan, an increase of 18.9% over the same period last year. The tax revenue of the three industry service industry was 1 billion 305 million yuan, an increase of 17.5% over the previous year, accounting for 49.8% of the local tax revenue.

This year's Shopping Festival promotes ten themes of shopping and consumption activities, providing participants with more unique "happy shopping, satisfying consumption" enjoyable experience.

In order to enhance the attractiveness of Shopping Festival and effectively stimulate domestic demand, this shopping festival pursues the innovation of shopping themes and forms. According to the industry, time division and consumption habits, the promotional activities focusing on the ten themes of "passionate consumption and Yucheng" are carefully designed.

In the form of commodity discount, buy gifts and other traditional forms of promotion, gold jewelry is launched.

The joint sale and sale activities of National Day appliances and other manufacturers are beneficial to consumers. While organizing more than 1000 items and more than 10000 new models to be listed, new products such as autumn and winter clothing, cosmetics and other new products will be released and arranged for a number of famous models to take part in activities to guide the public to consume.

We have organized ten brand appreciation clubs, thirty brand home Alliance group buying sessions, and actively adopted new sales promotion methods to stimulate consumption and stimulate domestic demand.

During the shopping festival, service, industry and commerce, public security and other departments and units will continue to do their best to ensure the protection of commodity quality, food safety, consumer rights and shopping order.