Zippo China'S First Clothing Store Will Hold A Grand Curtain.

Nowadays, international brands are becoming more and more active in cross-border activities.

The cards have extended their tentacles beyond traditional fields.

In the fields of home, hotel, industrial design, and even automobile, we can see the figure of luxury brand.

Today, the family business, known for its production of windproof metal lighters, is launching a series of men's clothing and accessories with American style.

In October 3rd, Zippo, the first clothing store in China, will make a grand curtain at Yanji Wanda Plaza.

During this period, many Zippo commemorative lighters will be displayed, and the brand development history will be very important.

With 80 years of brand history, Zippo is not only a famous lighters manufacturer, but also a global lifestyle brand for providing consumers with a full range of daily life.

Zippo's lifestyle product line includes accessories, perfume, outdoor products, pens, watches, and a series of clothes that will be fully landed in China.

The clothing series is a new chapter of Zippo series products, which inherits the brand fashion modeling, relaxed and practical and outdoor practical characteristics.

Zippo clothing embodies the classic, lasting and trustworthy American style.

Zippo has been recognized as a symbol of the United States throughout the world, and is no exception in China. More than 50% of the Chinese people agree with this concept.

Zippo is committed to developing diversified lifestyle products and newly introduced products.

And accessories for the product line.

It is understood that Zippo plans to open 5 clothing stores in China by the end of 2012, and to set up 50 clothing stores in major cities in China by the end of 2015.

After launching the clothing series, Zippo will bring more lifestyle products to China.

In the interview, the reporter learned that many luxury brands hope to extend their product lines and let their consumers repeat the purchase of the brand products. In order to develop them into loyal customers, luxury brands will provide consumers with a full range of products that cover customers' lifestyles.

In addition, a well-known brand has a good brand core culture, based on the derivation from its own culture, it will naturally enter the consumer's perspective.

According to the insiders, high end brands basically have the core brand culture that has been recognized by the market. To create this brand culture requires huge capital investment. Once the brand assets reach a certain height, they naturally hope to improve the efficiency of capital use and low cost into other industries.

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Zippo (Chinese name Zippo) is a metal lighters made by Zippo company of the United States.

Since 1930s, it has launched hundreds of collections of valuable styles.

George G. Blaisdell (1895-1978) is the founder of Zippo, nicknamed "Mr.Zippo".

It was he who created a Zippo lighter representing male beauty and sensitivity.

Apart from practicality and wind protection, each Zippo is a work of art and has a collection value.