Online Shopping Market Ushered In Post Holiday Sales Climax

Subject to "

"The online shopping market affected by travel will usher in a shopping climax after the holidays.

Tmall, Dangdang, fans, excellent shopping and other major online shopping orders and sales have increased by a different margin. One of the largest B2C shoe and clothing e-commerce platforms in China, data from the online shopping mall, the number of orders began to pick up from 10.4, and today's orders grew by more than 40% over the same period, the highest peak in the near future.

The report shows that eleven weeks ago, the online shopping market had a peak wave of consumer shopping. The sales volume of pre shopping online shoe city increased by about 35% compared with the normal day, but the sales volume of online shopping market was relatively low after being affected by the "eleven long holiday" outing and people's holiday shopping habits.

And with the return of tourists to the city, and the beginning of the new round of promotional activities of major network operators, the main domestic

The sales volume of the website has picked up from 10.4.

Data from the online shopping mall of excellent purchase also further verified the above situation. Its holiday orders continued to grow from 4 on the first half of the "eleven long holidays", and the growth in orders today is over 40%.

Compared to pre holiday shopping climax, there is also a marked increase.

A variety of autumn and winter new shoes and clothing sold out.

Su Huiyan, a senior analyst at Ai consulting, pointed out that the peak of the online shopping market is contrary to the traditional shopping malls on the line. Before the major holidays are the climax of its sales, people are affected by people's buying habits during holidays.

However, as the Internet gradually changes people's consumption habits, the major online shopping malls, apart from the price advantage, are constantly upgrading the quality and service of their products. The gap between the online and offline markets is also shrinking.

More network operators have also seen this trend and launched a wide range of promotional activities during the eleven period.

One of the largest B2C shoe and clothing business platforms in China, the "eleven long holidays" of the online shopping mall, launched the golden egg, the first coupon, the second order, the coupons of 20 yuan to 200 yuan, BELLE, Teenmix, Lies Dan, Nike, Adidas, CAT and so on.

There are different strength discounts; in addition, new user registration can get a coupon worth 100 yuan.

At present, the new product rate of the online shopping mall has reached 70%, and tens of thousands of famous brands such as Nike, Adidas, BELLE, Lies Dan, Columbia, Mai le and so on, 2012 autumn and winter new shoes and shoes have become the main selling members of the excellent purchase.

In order to meet the diversified needs of consumers, the newly opened "superior product flash shopping" channel, all kinds of famous brands are worth a lot of time, and they have more advantages in price. And all kinds of limited edition shoes and clothing products give consumers more choices of flash buying.