NBA Flagship Store Enters Tmall Mall Online Shopping Market And Becomes The Battleground Of Sports Brand.

Recently, NBA China announced the launch of a new NBA flagship store in Tmall, which means that fans can purchase more licensed NBA licensed products more conveniently.

Before that, many famous sports brands including Nike, Adidas and Puma opened the official flagship store on Tmall. The online shopping market has become a battleground for sports brands.

It is understood that NBA Tmall flagship store from Maple Park

Ltd develops and operates to provide fans with the most NBA products, including the NBA official Jersey and Adidas NBA's latest Jersey and all kinds of footwear, Spalding basketball, star card, earphone and speakers.

NBA chief executive officer of China

Mr. NBA said that the new flagship store launched by Tmall will become an ideal online shopping place for fans and enrich their lifestyles.

Zhang Yong, President of Tmall, said that China has a solid fan camp, and the popularity of basketball is also expanding rapidly. Tmall consumers are also keen on sports. This is enough to be proved from the changes in the volume of sports products.

In June of this year, Nike, a sports giant, announced its presence in Tmall to open its official flagship store. Before that, Adidas Adidas, Puma Puma, Reebok Reebok, Fila Phil, Mizuno MIZUNO, Kappa kappa, Diadora Diadora, Lotto Lotto and other famous sports brands also launched the official flagship store.

Ten of the world's top sports brands, nine have entered Tmall to open the official flagship store.

Data show that the current sports brand sales growth in Tmall is very fast, with a growth rate of 300%.

Compared with sports equipment and other products,

Clothing is more popular.

Perhaps it is because shoes and clothing belong to online shopping hot products, fashion ingredients are more than pure sports ingredients, and sports brand Tmall retail sales account for about 30% of Tmall's entire apparel category.

An anonymous e-commerce veteran said that as early as 2008, China was already the world's largest market for Nike and Adidas outside the United States, and China's consumer market has become a battleground for global sports brands.

In the future, the sports consumer market in China will face two trends. China's vast consumer market is in the 2, 3 and 4 line areas. Meanwhile, the main players of sports consumption tend to buy their favorite products online. The online shopping market has become a battleground for both international and local sports brands. This market determines how many shares the sports brands can share in the Chinese market in the future.