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    Luxury Consumption Of Mainland Tourists To Hong Kong Will Weaken Public Consumption Or Promote Retail Pformation

    2012/10/10 13:16:00 16

    HongkongConsumption ModeLuxury Goods

     

    Tian Beijun, chairman of the Hongkong tourism and Development Bureau, said 8, during the Mid Autumn Festival and the National Day holiday, a total of 968 thousand tourists arrived in Hongkong, up 23% from 780 thousand in the same period last year. However, the growth rate of consumption was much lower than expected. From the past, the mainland tourists had been biased towards buying high priced products, instead of buying mid priced products, and per capita consumption fell by 25% year-on-year.


    according to

    Hong Kong

    Statistics from the immigration department show that the peak period for tourists to Hong Kong is 2 days longer than in previous years due to the merger of two sections.

    The peak passenger flow appeared in October 3rd, and entered 145 thousand people on a single day. In from October 2nd to 5th, the arrivals of 140 thousand people per day were recorded.

    On the 8 day of the long holiday, a total of 968846 mainland tourists were registered in Hongkong.

    Data from the Hongkong Tourism Industry Council also showed that the number of mainland tour groups recorded an increase of 30% annually.


    Mr Tian said that according to the industry, during the golden week, the situation of mainland tourists shopping from the high priced goods before being pferred to medium priced goods began to appear from 8 to September this year.


    Dong Yaozhong, director general of the Hongkong Tourism Industry Council, said that

    consumption pattern

    It changed from expensive luxury watches, handbags and clothing to the purchase of popular consumer goods, such as cosmetics or daily necessities.

    It is estimated that the average per capita consumption of mainland tourists in the golden week this year is only about 5000 yuan to 6000 yuan, down 25% on average.


    He admitted that in recent years, mainland travelers have shown him that the purchase of famous brand handbags in places of origin, such as Europe and the United States, is cheaper than buying in Hongkong, and that mainland travelers are now easier to get visas to Europe and the United States than ever before, reducing the number of Mainland tourists buying brand-name handbags in Hongkong.


    In addition, many mainland visitors have changed their purpose of visiting Hong Kong. They no longer concentrate on shopping but also choose to visit Cheung Chau and Mui Wo.


    The consumption pattern of mainland passengers will not be changed.

    Luxury goods

    The cost is less and less. Dong Yaozhong believes that this is not necessarily a bad thing for Hongkong's retail industry. The consumption pattern of the mainland visitors has matured and the consumption pattern is no longer single, so that the industry understands that it is necessary to maintain diversified products and quality of goods so as to attract more tourists from other countries and regions to come to Hong Kong for consumption.


    Zhu Jitao, chief executive officer of Prince jewellery and clock, said that the number of mainland luxury buyers who had spent hundreds of thousands of yuan on the list had been less and less. Instead, the brand watches with less than 100 thousand Hong Kong dollars were more popular.

    The performance in the golden week increased by only 5%, less than expected 20%.


    In addition, the hotel's "seafood price" has been improved this year.

    In the first 8 months, there were about 4000 new hotel rooms in Hongkong. Although the number of mainland tourists continued to record high, hotel prices did not rise significantly.

    The industry revealed that during the long holidays, the average occupancy rate of the whole hotel was about 90%, while the peak price was only 10% higher than usual.

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