How To Conduct Display Design In Clothing Stores

With the intensification of brand competition in domestic garment industry, enterprises need to face up to stores.

In order to achieve more sales interests and expand the influence of clothing brand.

The display design of clothing retailers refers to displaying and displaying clothing as merchandise in the same planning space.

At this time, the clothing store has been separated from the costume design and production site, and has become a specialized part of retail and an integral part of the display corporate image.

Since 1995, the domestic garment industry has entered the stage of image competition. Businesses have begun to fight for survival opportunities by setting up the brand image of clothing, thus launching the strategy of corporate image design, product design, brand spokesperson and so on.

But as the most intuitive image of the brand image of the shop, the display of the shop has been neglected.

With the increasing competition of clothing brands in domestic apparel industry, enterprises need to face up to the display design of stores to achieve more sales interests and expand the influence of clothing brands.

The spatial design of clothing retail stores refers to the designers' segmentation and reasonable distribution of retail space, so that they conform to the sales habit of the clothing brand goods and the shopping habits of the local people, including two aspects of the store and the store.

In the design process, we must make a comprehensive judgement and analysis of the size and shape of the space, lighting, lighting, background music and the physical and psychological feelings of the people in the area, and create an ideal shopping environment with reasonable function, comfort and beauty.

The main purpose of display design of clothing retail stores is to promote product sales and serve marketing.

From the perspective of operators, we should attract customers to increase sales, use display skills, create eye-catching visual merchandising models, fully attract customers' attention, and create the same.

Image.

From the perspective of consumers, according to consumer psychology, through display, consumers are happy and willing to shop.

In a specific environment, consumers can see, touch and try to achieve the purpose of sales.

For the shop itself, it is convenient to sell, make full use of the store space and facilitate the merchandise management.

In short, it can play the role of selling, persuading, displaying, telling, explaining, entertaining and inspiring.

The design of clothing store is not only the planning of space, the rational display, but also the introduction of commodities, the display of the fashion trend of a clothing brand, the improvement of customers' desire to buy, and the help of merchandising, so it also has the function of persuasion and persuasion.

By creating a display space environment, we plan, purposefully and logically display products to customers, and strive to have a corresponding impact on customers' psychology, thinking and behavior.

Another purpose of display design is to spread.

Culture.

Corporate image and clothing brand concept are the key contents of visual merchandising.

Clothing is not only a material that can be seen and touched, but also a kind of culture.

Through the successful portrayal of the store image, we can create some artistic conception and atmosphere to convey the unique clothing brand culture to consumers.