Display Of Clothing Display

Borrowing psychology

The vast majority of people are

Store shopping will have this experience: shopping malls are rich in types of goods, optional; clothing stores are small, container is not large, shopping options are very small.

Therefore, clothing stores must pay attention to the psychological reaction of customers when purchasing clothes.

If the clothing is neatly laid out, then "display destruction" of the high profit garments that they want to sell as soon as possible will be taken out of the clothing, which means that several items will be picked out randomly, so as to make the appearance of this kind of clothing very salable.

Besides, clothing display can create a good shopping environment for consumers, such as spacious passages, bright lights, beautiful displays, and relaxing music.

All these can create a good shopping mood for consumers, thus greatly promoting sales.

Just like French proverb: even fruits and vegetables should be arranged in an artistic fashion like a still life sketch, because the beauty of commodities can lift customers' desire to buy.

Borrow competition

We often have such an experience: go to the clothing and clothing store to buy the clothes that you already want. In the display area of the clothing, there is another brand beside the dress, a price of 0.3 yuan.

Think about the same taste and capacity.

The purchase decision was like this.

It's easy to change.

Packaging, quality, style and brand of most garments are all the same, but if you create a competitive relationship in your clothing store, make some of your clothes cheaper than another similar garment, and some of your clothing will sell faster than usual.

Many clothing stores display clothing in this way: put the similar costumes together, forming three distinct areas: high price, medium price and low price.

In fact, there are some disadvantages in doing so: customers stand in the low price area and feel embarrassed when they look at the articles, then walk away quickly; customers who stand in the price area want to buy better clothing, but dare not go to the high price area, and worry that the price there can not afford him.

If several price areas are properly "disrupted", according to the high school low, medium, high and low prices of clothing, customers can easily match with the purchase.

Because there is an obvious price competition and quality competition in this display, making it easier for customers to make purchase decisions based on their own situation.

Don't belittle this kind of small price competition. This may be a shortcut for you to sell clothes to consumers.

In addition, clothing stores display special costumes and non special costumes, and are also a great way to quickly digest the stock garments.

But we must show the different personalities of clothing and highlight the difference of clothing. If we can match some POP advertisements in a store, it is the best way to embody the clothing personality.

There are definitely more than one aspect of the display, but no matter what the above aspects are,

There are many ways to dress and consumers as the starting point.

Obviously, it is easy to grasp the advantage of borrowing clothing by taking advantage of the relevant clothing hitchhiker, promoting the clothing through the land, and putting on different levels of clothing to highlight the advantages of a garment.

However, it is not easy to grasp the use of consumer buying behavior and consumer psychology. It is precisely because of this that Chen Li is more worthy of study. This is also the key to the future competition.