Analysis Of The International Strategic Crisis Of China'S Brand Shoes

Data figure 2007 statistics show that the output of Chinese shoes has accounted for 70% of the world's total, so economist Long Yongtu issued the pricing power of Chinese shoes to regain the world's shoes.

There are also data showing that Italy, Spain, has restored its exports of similar products in recent years.

There is a strong upward trend.

EU Member States decided on the 29 day that anti-dumping measures on Chinese leather shoes will be extended to Macao, in order to punish Chinese shoe companies by way of Macao to circumvent the EU's anti-dumping duties.

China's manufacturing capacity continues to grow.

Some shoe companies began to test overseas monopolized products 04 years ago.

The Olympic Games symbolize the pformation made by our country.

It is a prelude to show the world to China.

The trend of collective agitation in the western media can see the subtle and profound changes of international competition in the mentality of "made in China".

Opponents want to kill our "Chinese creation" or "Chinese brand" in the cradle.

A profound understanding of the current pformation of brand communication, "to coincides with Clipsal".

Knock down your opponent in the rules of the game.

It is a long war for China's traditional industries to go to the world. Ye Maozhong, a well-known traditional planner, once exclaimed: "the luxury of China will remain passive for a long time".

We do not have the layout and influence of the global media.

Our brand voice pmission difficulty coefficient is relatively large.

Foreign media can not report our voice.

Therefore, as the domestic media, the strategic height is also very important.

For the cultivation of national self-confidence, Zhang Zhaoyang and other people of insight agreed to boycott French goods.

This network also seriously agrees.

When a harmonious voice can not be accepted by the other side, what we need is the Jedi counter attack.

Just like national influence, the world brand communication also has two ways of communication, one is strong conquest, the other is brand cultural influence.

As the media and the direction of our country, we can not do without the effective combination of these two ways.

And decompose systematically so as to achieve the effect of entering the bone.

From the patriotic passion of Chinese students, we can see that "the strength of the people's war" is still there.

The deep mobilization of the media is very effective. We should continue to intensify the propaganda work and remain vigilant at all times.

We don't think Merkel and Sarkozy really bow to China.

The amazing image of history.

At that time, under the pressure of the country, Jiang Jieshi also bowed to the people of the whole country.

Sarkozy's apology is an apology to the people who love the Olympics all over the world.

But the high quality of the heart is always there.

In fact, every era is a grass-roots era.

"The power of the people's war" is the best way to enter the world by making full use of new media. The cost is low.

Cultivating continuous innovation ability and improving imagination is the source of brand.

To fully seize the domestic market, it is necessary to earnestly read Comrade Mao Zedong's theory of protracted war and make good use of the good influence of the international community to make use of the influence of the "harmonious world" concept of our government.

We believe that after eight years of Olympic Games.

We can also achieve a great victory.

The key points are as follows: the penetration and integration of domestic media in the world is like war. If there is no support from satellite platforms, it is terrible.

We have reason to believe that Microsoft will eventually acquire Yahoo.

The eventual eventual entry into alibaba. will be very frightening.

Not only is Ma Yun's myth shattered, it is also a plundering of the achievements of our previous generation of Internet users.

Although Alibaba, in the past few years, the era of information asymmetry can be said to be "made in China".

Nowadays, the era of information flooding is the "killer made in China".

But this platform, after all, condenses the dream of the Chinese generation of Internet users.

It can be pformed into a Chinese creation or a Chinese brand promoter through pformation with China.

We have reason to believe that if the state investment company wants to buy or step into the Murdoch family's news group, it will certainly cause a great deal of disturbance.

Therefore, the responsibility of our media people is great. Even if Comrade Mao Zedong can write a protracted war, if there is no way to spread it out, it is very dangerous.

Foreign holdings of new media in China are also worrying.

The international pace of domestic traditional media is worrying.

We can imagine that if news group is the Chinese government, we can systematically publicize a series of leading brands in our country within a few months.

The use of advanced media platform power is not necessarily because we have to build our own guns. We will use them.

The profound change of information pmission in this era requires the attention of every media practitioner and brand planning and Planning Department of large enterprises in our country.

I once interviewed a person in charge of the brand strategy Department of a large shoe enterprise in Wenzhou.

He affirmed, "we will not advertise on any network.

If it is a government publication, it is still of political significance. "

I can only feel sad about it.

Just like some traditional planners still think that CCTV is the best platform for brand building, it can play a brand in a few days.

Is that really true?

30 years since the reform and opening up in China, with the support of Comrade Deng Xiaoping's great system theory, many cities and villages in our country have undergone tremendous changes.

It proves that the Chinese are capable, industrious and intelligent people.

China's traditional manufacturing industry has gone global. We are not copy people.

We have reason to believe that in the next thirty years, more and more people will devote more efforts to the dream of "Chinese creation" and "Chinese brand" in traditional industries.

A few years before the success of strategic defense, large department stores were common in small and medium-sized cities in China.

Inadvertently, the cities around us may have a large boutique shopping mall. We can see that our country's people's consumption capacity is rising.

Faced with this heavy change.

Expanding domestic demand was put forward by the government.

And our enterprises have already realized that domestic demand has expanded.

Whether it is quality or quantity.

But in terms of strategic defense, our domestic consumer goods brands suffer a lot.

The continuity of ideological mobilization is very important. As the enterprise itself, the key is to improve product quality, cultivate core technology and enhance independent innovation ability, and raise the grade of products made in China.

Mold the brand culture with the sense of the times and the advanced force.

In international trade, we should also change our thinking from a strategic perspective.

You can't just profit.

The state quality inspection departments must strictly enforce the law.

Ideological mobilization requires Chinese and young people to continue to publicize and use national brands, resist and use less foreign brands.

The media, including the network media, shoulder heavy responsibilities.

Don't be afraid, because war is inevitable, not now, but also in the future.