Market Promotion Continues To Be Fashionable And Pioneer

According to the latest data, the past two festivals really triggered a consumption boom. The sales of all major department stores have increased significantly, which has injected a shot of strength into the market that has been weak for a period of time.

After the Double Festival, when the reporter visited each store, he found that many stores still continued the previous Promotion Activities.

　　 Continue promotion and improve performance

Nowadays, in order to stimulate consumption, businesses have done quite mature in festival marketing, even creating theme festivals in the off-season when there are no festivals. After the double festival consumption boom, promotional activities in many stores are still ongoing, and many businesses hope that such activities can meet the needs of some consumers and improve sales performance.

According to the reporter, after the busy double festival, many businesses entered the adjustment and began to plan the later activities. Although the Double Ninth Festival is coming, many businesses did not do large-scale theme activities for them, but mainly continued the existing promotional activities.

During the visit, Ms. Lin, a consumer, told the reporter: "During the National Day holiday when my family and I were traveling, some seasonal commodities had not been bought completely, and the continued promotional activities were very affordable for me." To this end, people in the industry believe that there are many consumers like Ms. Lin. For businesses, they will extend the promotional activities to the Double Ninth Festival, At the same time, it also incorporates the interpretation of current consumption demand.

　　 The seasonal commodities continue to sell well

Since the temperature has dropped significantly this week, many citizens have started to prepare cold clothing and household items in advance, and some have even worn them. The reporter learned from the interview that since the Double Festival promotion, the seasonal autumn clothing, shoes, cosmetics, etc. have increased significantly, and many consumers have begun to buy in advance Down Jackets After the festival, the sales of winter clothes and other commodities still remained good.

In addition to the steady growth of clothing sales in the four seasons, the cosmetics brands in major stores also ushered in the peak sales season. According to the staff of Minsheng Department Store, every spring and autumn is the peak season for cosmetics sales, and all major cosmetics brands will focus on launching star products of the season to meet consumers' skin care needs and cosmetics changes in different periods.

At the same time, the reporter learned from the cosmetics counters of Century Jinhua, Golden Eagle and other stores that many skin care products such as Clarins Double Extract Revitalizing Repair Essence, Olay Multi effect Repair Cream, as well as color cosmetics products such as Dior Mijin Jungle Eye Shadow Plate, Anna Su Shuiyang Lipstick have achieved quite good sales since the festival, becoming the star products loved by consumers.

　　 Brand competition is growing

This season, many fashion brands swarmed in. With the opening of new stores and internal adjustment of various shopping malls, fashion brands jumped in front of the public.

From Yintai's introduction of ZARA to H&M's opening, which triggered the upsurge of queuing shopping, to C&A's landing in the Western Market City, now with the opening of Minsheng New Lehui Wulu Road Store, more and more well-known fashion products such as Uniqlo have gathered in the ancient city of Xi'an, and the competition for young consumer groups in various stores is growing day by day.

In the introduction of many businesses, the reporter learned that many brands have become one of the popular choices for young consumers through their unique style.

These include: denim brands under well-known brand CK Calvin Klein Jeans CK Jeans' design style is simple, patterns and colors are often innovated, tailoring focuses on highlighting the beauty of lines, and pursues exquisite effects; The innovative izzue, as the original brand of Hong Kong I.T Group, takes casual fashion as the general direction, and creates a special style jointly with many famous designers. It is always a piece that many fashion experts must start with.