The Scale Of Fumian Industry Is Expanding, And The Development Of Independent Brands Is Accelerating.
Recently, the ceremony was held in Fumian management area of Yulin, Guangxi. It was awarded the "China" by the China Textile Industry Federation and the China clothing association.
Casual Wear
Famous city.
This is the result that the Fumian management area adheres to scientific development and implements the strategy of branding and large-scale development of garment industry.
Expanding the scale of the industry
At present,
Fu Mian
There are more than 1600 garment enterprises and more than 400 supporting enterprises in the management area, all of which are private enterprises, with 210 million garments (sets) each year, with an output value of 4 billion 700 million yuan, a sales income of 5 billion 800 million yuan, and an industrial added value of 800 million yuan.
There are about 50 enterprises with annual sales of more than 50 million yuan, and more than 300 enterprises have annual sales of 10 million to 50 million yuan. There are 350 enterprises with annual sales of 5 million to 10 million yuan, and there are 900 enterprises with annual sales of less than 5 million yuan. A garment industry chain with garment production as the core, covering washing, computer embroidery, accessories production, cloth distribution, machinery distribution, logistics and other related industries has been formed.
Especially in the first half of 2012, Changchang clothing, Sai Shang Mei dress and other enterprises were granted the right of independent export, and exported garments of 7 million US dollars.
Over the years, Fu Mian Management District has made great efforts to create and nurture.
Clothing industry
Sustainable development has been achieved, the scale is growing and brand awareness is improving.
Fumian clothing industry has become one of the five major industrial clusters in Yulin. Fu Mian has become the largest leisure clothing production base in Guangxi and even southwest China.
At the same time, at the same time, the Fu Mian management area has made great efforts to develop clothing accessories enterprises such as clothing washing, computer embroidery, clothing machinery, wholesale cloth, auxiliary material production and sales, lengthening the industrial chain and expanding the clothing industry cluster.
In recent years, a total of more than 100 cloth sales enterprises have been introduced from Zhejiang, Guangdong, Fujian and Shanghai.
These enterprises settled in the shops in the garment industrial area, forming a street of cloth trade. The turnover is about 1 billion 200 million yuan a year. Clothing enterprises can achieve local procurement of clothing raw materials and reduce procurement costs.
At present, there are 20 garment washing enterprises, more than 300 computer embroidery accessories and garment accessories enterprises, 80 garment machinery and accessories sales agents, and 3 garment logistics enterprises.
Accelerate the development of independent brands
At present, there are more than 80 thousand employees in the garment industry in Fumian management area, including more than 2100 managers and more than 2400 technicians.
With the expansion of the industrial scale and the improvement of popularity, many technical management personnel and workers who had worked in the coastal areas have returned, which has injected new vitality into the further development of the Fumian clothing industry.
Clothing enterprises in the region have more than 5.5 production equipment (including more than 2800 imported equipment, more than 46000 domestic advanced equipment), mainly sewing machine, sewing machine, ironing machine, double needle machine, three line machine, five line machine and so on.
Clothing enterprises generally introduce advanced equipment and apply new technologies.
Advanced equipment such as automatic cloth cutting bed has been widely applied, and computer aided design and manufacturing systems have also been introduced into large numbers. Garment production based on manual operation has basically been pformed into mechanized assembly line production.
Some enterprises have realized computerized management and online promotion.
Some enterprises, by hiring professional and technical personnel, research and develop new products, create new brands, and have the ability to independently develop products.
Cultivating fine products and building famous brands is a major strategy for the development of the garment industry in Fumian management area.
In recent years, Fumian management area has actively encouraged and guided clothing enterprises to take the road of brand development, relying on famous brand products to enhance the visibility of enterprises.
At present, there are more than 180 distinctive clothing brands, including bin Hui Sheng, Emperor family, Kiri Ki, Chile, Sheng Jianhua and Xin Yong. Among them, 6 are registered brands in Hongkong, 39 are registered brands in Guangdong, and 5 garment enterprises are producing brand names of China, Hongkong and European and American countries.
Marketing network extends in all directions
Fu Mian clothing occupies a certain share of clothing market in all parts of the country, especially in Guangzhou Shahe market, Yulin industrial products market, Nanning peace mall, Liuzhou flying goose market and so on. The domestic large-scale clothing wholesale market is even more famous. Its products sell well all over the country, and exported to more than 30 countries and regions such as Southeast Asia, Europe, Africa, Middle East and Australia, forming a more perfect sales network, such as agency, agent two, retail, etc.
The construction of the Fumian international garment trade city is planned to invest 600 million yuan, with a total construction area of 180 thousand square meters, and 10 thousand high-level shops. There are four districts: clothing exhibition area, clothing wholesale area, cloth wholesale area and auxiliary material monopoly area. At the same time, the shopping plaza, wine shop and logistics center are also built.
After the completion of the project, it is estimated that annual sales of garments will be 100 million pieces (sets), sales of 3 billion 150 million yuan, annual profits and taxes of 100 million yuan, and 5000 jobs.
After the completion of all the projects, it will become the largest distribution center and wholesale center for clothing, fabrics and accessories in Guangxi and even in Southwest China.
The construction of the park is improving day by day.
The Fumian garment industrial zone, established in 2005, has a planned area of 11.74 square kilometers. It is divided into three parts: Eastern, southern and western regions. In 2010, it was recognized as the Guangxi A-type industrial park by the Guangxi autonomous region industrial and Commercial Commission. At present, it has developed 3.13 square kilometers and more than 200 enterprises.
In 2011, the industrial output value of Fumian garment industrial zone was 2 billion 100 million yuan, and the industrial added value was 610 million yuan.
It is estimated that the total output value of Fumian garment industrial zone will reach 5 billion in 2015 and 11 billion yuan in 2020.
Fu Mian garment industrial zone is integrated into the new life district of Fu Mian city. The industry orientation mainly locates the garment processing industry, as well as auxiliary industries such as textile, packaging, line making, computer embroidery, bleaching and dyeing for garment processing.
In recent years, the Fumian management area has made new planning and layout in the layout, development orientation and development platform of the leisure clothing industry.
The awarding of "China's leisure clothing city - Fu mian" marks a new leap, and also shows that the development of Fu Mian casual wear has entered a new stage.
A new "China Leisure and clothing city" is rising in Southeast Guangxi, and the new leisure industry will take off.
Nan Wen
In recent years, Fu Min management area has strongly supported the development of leisure clothing industry relying on the advantages of garment industry.
After years of careful cultivation, Fu Mian casual wear has made a farewell to family workshop production and has stepped onto the road of modern enterprises. It has become the largest leisure clothing production base in Guangxi and southwest China, and is one of the five major industrial clusters in Yulin.
Through holding the "Fu Mian clothing culture festival", the popularity of Fu Mian casual wear in domestic and overseas markets has been continuously improved. It has been praised as "the world pants" by the French media, providing a good environment for the development of the garment industry.
Fumian management area issued a policy document on accelerating the development and expansion of the garment industry, and other supporting policies to promote the development of the garment industry.
In 2006, it established the Management Committee of Yulin Fumian garment industrial zone, strengthened the coordination management and service work for the garment industrial area, provided a good business environment for investors, promoted the healthy and coordinated development of the service work in the park, and made efforts to develop the garment industrial area into an industrial park with high industrial concentration, prominent main industries, strong industrial carrying capacity and obvious driving ability.
In October 2010, the "China Fu Mian clothing brand development strategy plan" passed the appraisal of the China clothing association successfully, and further promoted the specialization, scale and branding development of Fumian garment industry.
In 2011, the garment industrial area achieved 2 billion 100 million yuan of industrial output value, 610 million yuan of industrial added value, 121 million yuan of investment in infrastructure, 41 thousand and 200 square meters of standard factory buildings, and 16 new enterprises.
Since 2004, the Fumian management area, with the opportunity of small and medium-sized business opportunities (Yulin, China), has set up the Fumian exhibition hall, focusing on the exhibition of clothing booths, highlighting the characteristics of the "world pants", and showing the charm of "world pants".
At the same time, it successfully held the four "world pants" Fu culture costume festival, which is the theme of promoting the brand of Fu Mian clothing. "100 fashion model performances" and "fashion show Street" have become an important platform for promoting Fu Mian clothing, greatly enhancing the popularity of Fu Mian clothing and expanding the external influence of Fumian clothing.
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