Leather Products Will Enter The Era Of "China Creation"

In November 30th, the 2012 Leather Fashion Festival, known as Oscar, China's leather industry, will open in Haixinsha, Guangzhou.

The ceremony is sponsored by China Light Industry Federation and China.

The association, as well as the Guangzhou Municipal People's Government of Guangdong Province, organized the leading brand of leather goods industry with the theme of "pushing China from a large leather country to a leather power country" to show the creativity and imagination of the leather industry in China.

At the opening ceremony, Asian pop stars and international crossover fashion guests will be invited to join the steering group of dozens of industry leaders to bring a feast of visions and brains to guests.

Its predecessor is the long history of the industry "China (Shiling) leather goods Festival", which lasted for 12 years, has become the top event in the industry.

With the gradual upgrading of the internationalization and fashion of China's leather goods enterprises, China's leather goods manufacturing enterprises cluster is being reborn. Under the environment of global economic slump and fashion industry struggling to find a way out, the leather industry in China stands out.

As the value creation base of leather industry in the world, leather leather Festival has changed from time to time, and it has been benchmarked to international industry events. It has become the Oscar celebration of Chinese leather goods, which integrates industry convergence, innovation display and entertainment fashion focus.

China's leather industry grows in chaos

Through the development of over thirty years, China's leather goods industry has developed from the original family workshop type small handicraft industry to a widely eyed industry with the number of enterprises over 2.6, the number of industrial employees over 2 million, and the annual gross output value nearly 80 billion yuan.

In other industries, which is affected by the global economic downturn, the production and sales volume has dropped sharply. Leather goods industry is heading against the wind, and is developing at a speed of more than 30% per year.

China is the largest producer and supplier of leather goods in the world. It is also the world's second largest consumer of luxury goods, led by leather goods. More and more top designers in the world use Chinese elements frequently in their products of season and season.

However, just like the embarrassment faced by the entire manufacturing industry, the production of Chinese leather goods is also faced with important upgrading and pformation from the OEM production fees to the two ends of the smiling curve, with high value links such as design, brand and so on.

When the first lady Michel accompanied Obama to attend the inauguration ceremony, the public and the media enjoyed the first lady.

The topic of "made in China".

The BandolinoBerry brand, which was not known in China, has become popular rapidly. Stores everywhere sell the shoes made in Chengdu, China as the biggest gimmick in brand promotion.

But it is undeniable that in the United States, quite a "big road" leather shoes, like almost all the fashion and even luxury brands in the world, Chinese manufacturers bear only the simple action of mould processing.

From "Made in China" to "Creative by China", one end is the desire to upgrade and take off, and the other is the hidden worry made in China.

What worries the whole leather industry is that with the massive attack of the cheap labor force of manufacturing enterprises in Indonesia, Vietnam and other developing countries, China's manufacturing industry is facing enormous economic pressure that can not be delivered without goods.

It has built the world's largest production area of leather goods from the Eastern Pearl River Delta to the interior of the western part of China, and is undertaking a huge risk of shutting down factories and factories.

The next five years will be the stage of China's brand name brand strategy and the formation of high-end industries. The growth of Chinese original brands will have broader space.

China's leather industry is changing from a big industrial country and a big consumer country to an industrial power and a big brand country.

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Chinese fashion, made in China

Stopping the symbolization of Chinese traditional culture and relying on China's own creativity and innovation spirit are the industry consensus of China's leather industry after a long time OEM OEM.

For the world's top fashion brands, China's leather industry, which has contributed many years of exquisite workmanship and excellent quality, has provided a startling economic benefit for the world's major luxury brand leather products.

And this is also the 2012 industry elite of the leather fashion festival, to create the best opportunity for the future of the real Chinese brand from behind the scenes to the front desk.

As the third world developing countries are providing more and more cheap labor, China's leather industry elite, who has accumulated many years of production experience and cooperation with world-class designers, is absolutely qualified to abandon the traditional workshop production of the OEM brand, and is no longer subject to people. With fashion spokesmen and creators, it will enter the front-end of the world's fashion products (especially luxury goods).

Guangzhou has always been the most creative city in China. For a long time, the city has attracted a large number of world brand orders with China's first creative industrial base.

Today, Guangzhou will once again lead the leather industry elite of China with the identity of the origin of China's leather and fashion industry, so that China's leather products productivity can be seen on the world's bright and creative steps.

A sensible and sober Chinese attitude should not only go to Dior, such as the massive use of Chinese faces and traditional Chinese symbols.

And other luxury first-line brands will provide the world's best hand craftsmanship, and let genuine Chinese creativity go to the world's fashion T stage.

There is no doubt that this is the most powerful signal for the 2012 Leather Fashion Festival to convey to the national leather industry elite and the world's leather stage.