Taobao'S Big Seller Of Clothing Prepares For "Double Eleven"

After the Mid Autumn Festival, Taobao's next shopping carnival is the famous "double eleven".

According to industry sources, as a result of the "double eleven" brought about by the huge volume of traffic and turnover rate, many clothing sellers have already started preparation, accounting, planning activities and other work in advance for more than a month in advance, preparing for the "double eleven".

"Double eleven" is not only a grand holiday for retailers, but also a rare opportunity for suppliers. In order to seize this rare promotional day, Gu Yazaki adjusted the corresponding supporting policies and made preparations in advance.

Gu Yazi men's clothing official told reporters, "double eleven" period, because they are all 50 percent off sales mode, they set up 1 hot sales according to customer's sales feedback and actual inventory, in order to repay customer's support.

Support "double eleven" stocking activities.

In the last year's "double eleven" period, Neal's men's clothing, which was the first to taste the sweetness, began preparations at the beginning of this month. The brand leader Luo Xiaohui said that in the "double eleven" has not yet arrived, they have already made preparations for stocking, logistics and packaging, striving to deliver all the goods on time to the consumers in the "double eleven" arrival.

The "singles day" Carnival has become a climate. Opportunity can only wait until next year.

Since 2009, Taobao mall has launched the "online shopping Carnival". The trading volume of that day was only 50 million yuan, but it rose to 936 million yuan in 2010. Last year it reached 3 billion 360 million yuan. I believe there will be a bigger breakthrough this year.

Reporters learned that online brands actively prepare for the "double eleven" at the same time, many traditional offline brands have also issued a number of plans.

It is understood that the seven wolves, nine Mu Wang, Zhen Ba, AI Deng Bao and other min faction.

The leading leaders also made preparations early.

"The distance from 2012" double eleven "shopping carnival is getting closer. In last year's" double eleven "promotion, Taobao created a sales myth of 5 billion 200 million yuan per day.

Gu Yazi men's clothing official pointed out that the annual "double eleven" Shopping Festival has attracted many businessmen to earn enough popularity. This year's "double eleven" has broken through the Tmall category for the first time in history. At the same time this year is the first time in the weekend, the overall traffic and sales will definitely have a new upgrade.

As a seller, we must seize this opportunity to let ourselves have a fire.

At the same time, the industry also reminded that those who participated in Carnival activities should know that until the "double eleven" traffic expansion, many hot selling styles could not satisfy the demand, and sold out early, and many businesses would try to sell futures and add names.

This result leads to delay in delivery, and customer shopping experience will also be greatly reduced. This has a great impact on the reputation of the shop. Therefore, according to past conditions, stocking is crucial.

On the one hand, the demand for goods will increase substantially, which will lead to insufficient supply of goods from the upstream suppliers. On the other hand, the overload of the express will lead to the poor circulation of goods, so there will be considerable risk if we want to wait for the goods to be sold again.

The Taobao side also said: "double eleven" shopping Carnival demands for the entire goods and service capabilities are very high. The whole "double eleven" shopping Carnival seems to be a holiday, but the result of that day is not decided on that day, it has been decided for a long time.

The majority of merchants should prepare stock in advance for the day's needs.