Textile Industry Is Not As Good As Pformation And Upgrading As Compared With Eight Countries Waiting For Seats.

The introduction of "eight countries" can not be reversed.

The downward trend of exports. "

Cao Heping, a professor at Peking University in September, said at the garment enterprise Symposium in Jiangsu Province, "for China's textile industry, it is better to consider the pformation and upgrade instead of the eight rules and regulations of the country, and to improve the value of the brand and product."

A few days ago, after intensive research on the main export areas of Jiangsu, Zhejiang and Guangdong, Premier Wen Jiabao chaired the executive meeting of the State Council and passed several opinions on promoting steady growth of foreign trade.

This policy measure is called "the eight country of foreign trade", which includes speeding up the progress of import and export tax rebates, increasing loans to eligible export enterprises, expanding the scale and coverage of export credit insurance, reducing and eliminating part of the statutory inspection and quarantine items entry and exit inspection and quarantine fees, properly dealing with trade frictions, optimizing the layout of international trade market, and optimizing the layout of foreign trade domestic areas.

But Professor Cao Heping pointed out: the preferential policies of the eight foreign trade countries may alleviate the cost burden of enterprises in the short term, but they can not fundamentally solve the problem of the competitiveness of the textile and garment industry.

"China's original competitive advantage is price.

Now, with the trend of cost rising, this competitiveness is constantly weakening.

The eight is aimed at dealing with downward pressure on exports.

According to the August foreign trade data released by the General Administration of Customs in September 10th, China's exports increased by only 2.7% over the same period last year, of which exports to the EU and Japan increased by 12.7% and 6.7% respectively.

At the regular media conference, Shen Danyang, spokesman of the Ministry of Commerce, pointed out that although the figures in August were better than the 1% year-on-year growth rate in July, the number of foreign trade data in the first few months of this year may be even weaker than in August.

Textile is the traditional strength of China's exports. Zhu Beina, President of China Cotton Textile Industry Association, pointed out that cotton textiles account for 7.6% of China's total import and export trade in 2011.

"This is the most difficult year for me since my job," he said. "Now the inventory has accounted for 1/3 of the annual sales volume," said the head of a textile and garment company with an annual sales of about 500 million yuan in Shanghai.

Jiang Fan, director of the foreign trade division of the Ministry of Commerce, pointed out at the above forum of Jiangsu textile enterprises: the number of Chinese textile and clothing has dropped significantly, and exported only 82 billion 940 million US dollars in 1-7 months this year, down 0.2% compared with the same period last year. In July, the monthly decline was 8%.

"In August, the export volume of textile and clothing decreased by 3.3% compared with July, and the cumulative decline in the first 8 months will be extended to 2 percentage points."

First textile network chief analyst Wang Qianjin said: Textile

Exports for two consecutive months of decline is very rare, only in the 2008 financial crisis.

"This downturn is like a knife cut in 2008, which will last longer and the situation will be even more severe."

Zhou Haijiang, President of Jiangsu red bean group, believes that "the falling demand, rising costs and falling prices" have led to the foreign trade plight of textile and garment enterprises.

On the one hand is the decline in external demand. According to Wang Qian analysis, demand from the EU has dropped by 12%, and US demand has declined by 5%.

This will not be changed in the short term.

On the other hand, it is the rising cost of enterprises, which is reflected in the rising cost of raw materials, land, labor and exchange rate.

"The comprehensive cost of textile and garment enterprises has increased by 100% in the past 5 years," Wang pointed out, but the terminal price could not be raised.

"The difference between domestic and foreign prices of cotton has greatly increased the cost of China's textile enterprises. The state should solve this problem."

Zhou Haijiang said.

Because of the import quota system, the spot price of domestic cotton is 20% higher than that of the international market, and the difference is four thousand or five thousand yuan per ton.

Zhu Beina also pointed out that the gap between domestic and foreign cotton prices has risen from 3600 yuan in March to about 5000 yuan now.

This has led to a large number of textile enterprises facing bankruptcy or withdrawal.

Only in Jianhu County of Jiangsu Province, 70% of the textile and garment enterprises stopped at the time, 20% of the enterprises closed down, and only 10% of the enterprises maintained normal production.

This county town is a famous textile town in Jiangsu and the largest chenille special yarn production base in the country.

The escape of big brands abroad is another symptom.

In July of this year, Adidas (Adidas) withdrew from cooperation with its 300 Chinese foundries and formally withdrew from China.

The 16 year international sports brand in China chose to move its headquarters to Southeast Asia by the end of this year.

This change actually appeared last year, which is evident from the performance of 16 domestic cotton textile enterprises.

According to the statistics of flush (flush network Touchplus information Corp, Shenzhen exchange code: 300033), in 2011, ST de cotton (Shenzhen exchange code: 002072), ST Maya (Shenzhen exchange code: 000971), Hua Fang textile (Shanghai exchange code: 600273), and wind bamboo textile (Shanghai exchange code: 600493) net profit fell 161%, 506%, 311% and 118% respectively.

This year, the situation continued to deteriorate. Taking Feng Bamboo textile as an example, according to its earnings report, the company lost 16 million 780 thousand yuan last year, and the loss in the first quarter of this year was as high as 25 million 770 thousand yuan.

At the end of last year, the owner of a textile enterprise in Shenzhen closed off ten years of business and made money by leasing a factory.

The former is because the order is reduced to less than the original 1/10, while the labor cost is more than doubled 2 years ago, and the rental plant can earn a million yuan a year.

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More and more textile and garment enterprises based on foreign trade have begun to turn to the domestic market.

But pformation is not easy.

Weitais is a leading enterprise in Shenzhen's home textile export. When it changes from foreign trade to domestic sales, it finds that the domestic market is totally different from the international market.

"Using overseas market positioning to open up the domestic demand market will not work. The same design will not sell well without a brand, no marketing mode, and no excellent channels, but there is no reason to come back to fight the price in the middle and high-end lines abroad."

Red beans may be a useful example: since 2008, the company has started to build two large dumbbell enterprises, which focus on R & D design and outsource the rest. In 2011 alone, the company applied for 211 patents and 41 patents.

According to the data provided, even after the financial crisis in 2008, red beans maintained a two digit annual growth rate, while operating income in 2011 was 35 billion 171 million yuan, an increase of 24.78% over the same period last year.

"In the first half of this year, our tax revenue increased by 30%.

Successful enterprises such as Acer computer have proved that they can get higher profits and longer competitiveness if they grasp the two ends of the smile curve, have their own technological innovation, have their own brand and further grasp the pricing power, "President Zhou Haijiang said." in addition to the eight measures of the state, "cultivate a group of core technologies, and

The independent brand with the right to speak is the key to the crisis across the industry.