National Fabric Museum: The First Authoritative And Impartial Information Promotion Platform In China

Autumn October is

In the traditional peak season of consumption, but in the current global economic downturn, slowing domestic demand and decreasing external demand, how can enterprises dissolve all kinds of risks from roots and gain more room for survival? Fu Guangwei, deputy director of China Textile Information Center, has made such an interpretation: "in the new situation, we need to pool all kinds of information and form a flow of information. Therefore, we think of building a national textile fabric Museum. The primary task of the museum is to carry and pmit all kinds of information, and it is also a platform for the promotion of excellent domestic fabrics."

Just as the market needs a "strong heart", in the future, enterprises should stand out in the branding competition and rapidly expand the target demand market.

Multi platform resources "Jing"

In October 26th, the national textile and fabric Pavilion - the new product and new technology release and promotion platform 2012, will be held in Shaoxing, Zhejiang.

Turning to the original intention, Fu Guang Wei said that this is precisely because of the urgency of the pformation and upgrading of China's textile industry, which is highlighted by the continuing deterioration of the European debt crisis. The overall downturn in international and domestic market demand has led to insufficient enterprise orders, the continuous increase in production cost and the integration of marketing tools and industrial chains.

In addition, how to further ensure efficient docking between upstream and downstream enterprises is also an important consideration for this event.

Fu Guangwei said: "in the past, our textile fabrics were based on trade fairs, testing reports, contracts between enterprises, but this information was messy and asymmetric.

In the new situation, we need to gather all kinds of information and form a flow of information. From this, we think of building a national textile fabric Museum. The first task of the museum is to carry and pmit all kinds of information.

Fu Guangwei explained that the information described here includes the commercial information represented by the manufacturer, the technical information such as density, weft density, post finishing and so on, to check the quality information such as testing standards, as well as the information scope and special functions of the intellectual property protection information and products.

"That is to say, we should find the corresponding downstream enterprises of the supply chain for the new fabrics produced by the enterprises, and become the information stations for cooperation among enterprises."

In terms of promotion, it is also a platform to connect upstream and downstream enterprises and promote e-commerce.

Fu Guangwei said: "now many enterprises have developed new products, but they have no way to promote them, or they dare not promote them.

This platform, enterprises need not worry.

Because, here will be registered products to the enterprise, numbered warehousing, if encountered plagiarism, the fabric museum will cooperate with the State Technical Supervision Bureau to investigate, take the lead in an authoritative and impartial manner to release and protect products.

10 years for the next 3 years

Fu Guangwei is full of confidence in the future of the national textile fabric Museum. He believes that enterprises need this platform very much. "The establishment of the national textile and fabric Museum represents an era. There is no authoritative and impartial information dissemination platform for textile materials in the past. Now we have it."

In terms of future planning, Fu Guang Wei mentioned the "10, 100, 1000" plan. He said, "in the next 3 years, 10 fabrics will be built one after another, including building houses abroad, such as building houses in Italy and the United States, and the relevant preparations are already in place."

In 2009, the first branch of the national fabric museum was built in Shaoxing, Zhejiang.

In 2012, second branches were established in Xiqiao, Guangdong.

The third and fourth branches are now being selected in China's famous weaving town, Wang Jing Jing and the Chinese women's clothing Town, Humen, Guangdong.

The location of branch libraries has been fully considered, relying on the fabric industrial cluster or the clothing industrial cluster, so as to form effective interaction and network radiation effects.

Under the existing industrial chain situation, it will further help enterprises to strengthen joint efforts in the fields of technology research and development, brand value shaping and promotion.

Based on the successful experience of the above libraries, Fu Guang Wei believes that through the platform advantages and resource advantages of the fabric Museum, it will help more enterprises to stand out in the branding competition and expand the target demand market rapidly.

In the 10 libraries, the volume of new fabric products is expected to exceed 1 million.

It needs to be pointed out that these 1 million fabrics are not just resource advantages in quantity.

Fu Guangwei said, "we want to make these 1 million fabrics" move ". The samples displayed are all new products. The frequency of elimination is one year. After a year, they will be replaced by the latest products. And the 1 million samples cover cotton, linen, silk, wool, chemical fiber and so on.

This is also the national fabric Museum.

One of them. "

It is reported that in the past 3 years, the national textile and fabric museum will also develop 1000 core member enterprises, which will help enterprises grow and grow through product research and development, market promotion, quality inspection and brand building.