The Method Of Clothing Promotion Under "Cold Winter"

About a "cold winter" promotion, a clothing dealer said: "now is the" clothing marketing "fatigue period, customers on discount, buy gifts, coupons do not catch a cold, they are sent away." why? "

"Fatigue, normal understanding, people eat more or body and mind is not timely, will appear tired of taste, do not want to eat.

Similarly, customers face the same homogenization of goods, a carved out sales promotion techniques will also feel consumption fatigue.

Now is the age of oversupply. If you open a woman's wardrobe casually, there will be two or three years' outdated clothes, plus the impact of the economic crisis, why must she send money to your hands? In the new historical period, there is a new consumer demand, the key is whether we are in the right moment to seize the consumer psychology of customers, and make the clothing marketing plan in place.

Catering to changes in the market environment, the 5 phase general research workshop of China Research Institute focuses on clothing marketing courses.

He Zhenhua, a Busen clothing dealer in Henan, got some inspiration in some fashion marketing cases, and immediately implemented it after returning. The second module to third module study period lasted 20 days, and the performance increased by 120%.. What kind of clothing marketing activities did he do? Each VIP sent 1000 yuan coupons, 1000 VIP was 100 thousand yuan. Is this not self seeking bankruptcy? Literally, it seems to be the case, but in the game rules of clothing marketing, the number of heartbeat can set the foreshadowing for detonating sales and achieving goals.

What we want to see is not how many coupons we send out, but what channels we get through the coupons. In the process of digestion, what are the key points that draw the attention of the audience, so that the use of B coupons can be virtually revalued.

The face value and cash can be equally used. This coupon is not exchanged for cash, not coupons, except for ex gratia.

The final interpretation is owned by the store.

Standing in VIP's position analysis, you will find simple.

There are many shining points and tricks.

At the very beginning, the rules went straight to the clothing marketing object "only the VIP members of the shop". In a word, the gratitude and the reverence of VIP were embodied. At the same time, the detailed and standard VIP rules (VIP members received the VIP card and ID card to the store, and the deadline was...

VIP members have increased the importance of B vouchers and activities.

In use, B coupons can be used equally with cash. Literally, that is, 50 percent off of the goods are sold. In fact, a careful study of the price in the clothing store will show that most clothing stores rarely have 200 or 400 yuan of whole price goods, such as 169 yuan, 298 yuan and 436 yuan.

If you want to get enough to spend 200 yuan, you need to spend more than 200 yuan of goods, from the clothing shop price, the activity discount should be more than 20 percent off.

With the aggravation of the international financial crisis and various unfavorable factors, most of the former clothing brands which have seldom been discounted have begun to offer discount promotions, so that some consumers are right.

The strength and its affordability of the environment have been questioned. What's more, the clothing brands that were often discounted before were hit by a low discount of 60 percent off or 50 percent off this winter. Of course, the value of the clothing brand also decreased with the discount. This activity not only maintained the image of the clothing brand, but also guaranteed the high price promotion, while maintaining and improving the relationship with the VIP customers.

There are many reasons for this event. The event plan is full of reasons. The new year is about to thank VIP for its kindness. On the bait, it pays for every VIP1000 yuan B voucher. It has played a good role in the promotion. The deadline and standards have raised the concern and tension of VIP.

It is a successful clothing marketing plan with innovation and reference.