The "Promotion Pricing" Method Of Clothing Stores

Clothing store

Is it true that the expression of "discount ratio" is good, or is it a good way to express the price directly after a discount? What is the difference between the two "promotional pricing" methods for customers? The reality of business is competition.

In modern commercial economy, the information between garment manufacturers is quite symmetrical. You can also sell technology. I can also sell things that you can sell, and all of them are red sea. But the blue ocean is like a mirage. The ups and downs on the horizon of the sand covered the sky are not the same as the Utopia of dreams.

When the products become more and more homogeneous and the strategy of differentiation is ineffective, the clothing manufacturers have to sacrifice the "promotion" magic weapon.

This is the reality of business competition. In China, this kind of reality is more normal. Wherever you enter a shopping mall, you can see promotional posters everywhere.

In theory, "promotion" can be basically divided into two categories: "sales promotion" and "price promotion".

The term "sales promotion" refers to the practice of bundling goods and other items, such as buying large delivery, small ticket, coupons, lottery tickets, discount coupons and so on. "Price promotion" refers to the fact that the actual selling price is lower than the marked price and directly benefits the customers on the price.

The two methods have their own advantages. The similarity lies in the short-term resource consumption war, so as to attract consumers or attack competitors, so they can only be short-term strategies.

After the promotional period is over, the gift is no longer given. The time limit for the promotion is over, and the price of the commodity will return to the normal level. Otherwise, the profit margin of the garment manufacturer will be seriously affected.

But at the same time, when customers taste the sweetness of sales promotion, based on the rational expectation theory, their minds will inevitably form new expectations, especially the "price promotion". When prices have to rise, customers may not be able to adapt to the psychological gap between the new price and the expected price, thus reducing the willingness to re patronize.

If such a thing happens, it is the standard "stealing a chicken without eclipsing rice".

The pricing method of "price promotion" means has been discussed in depth. The most attractive method of "promotion pricing" for consumers is, in other words, the method of inducing larger purchase intention during the promotion period. At the same time, after the end of the end of the price return to normal level, which kind of "promotional pricing" method has the smallest sequel, that is, it will not reduce the expected price of promotional products, so as to protect the brand value of the product.

They passed four scientific experiments in order to observe the pricing method of "price promotion", whether it was a good expression of "discount ratio" or "directly marking the price after discount".

Clothing store

It will result in: the customer will lower the brand value of the promotional product; let the customer develop the habit of waiting for the price cut; the customer will lower the price expectation of the brand, so as to reduce the customers' willingness to buy the same commodity or even the same brand when the price of the clothing store is not being promoted.

When the price promotion of clothing store exceeds the 20% of the price, the price preference of the clothing store will reduce the preference of the goods.

When consumers are not easily aware of the fact that clothing manufacturers are promoting price cuts, or are not easy to grasp the actual price reduction, consumers will not lower the expected price of promotional items after the end of the sale of clothing stores, so the promotion will not hurt the brand value of the products.