2012 Four Highlights Of Dalian Clothing And Textile Expo

According to the organizers' statistics, during the Dalian Expo, there were 32 thousand purchasers and professional spectators from 32 countries (regions) and more than 50 domestic cities, an increase of 30% over last year. The first international fashion week event is also coming up. Designer Special performances 10 times.

Since it was upgraded to a national exhibition in 2006 and has been entrusted by the Ministry of Commerce to "an important platform for overseas brands to enter China", the degree of opening up to the outside world has become more and more high and the proportion of overseas exhibitors has become bigger and bigger in the past 6 years, which has become a notable feature of the Dalian Clothing Fair from the same kind of exhibitions. This year, 110 overseas brands arrived, exhibiting exhibitors from Denmark, Hungary, Turkey and Slovakia. Overseas exhibitors accounted for 50% of the total number, accounting for 40% of the overseas booth area, 30% of overseas professional spectators, and 15% of overseas exhibitors. The growth of Dalian Expo has shown remarkable results.

China Spin Chen Shujin, vice-chairman of the Federation of industry and commerce, commented that the Dalian Clothing Fair held its four functional positioning and highlighted its competitive advantages from other similar exhibitions. These four functions are: the important platform for overseas brands to enter the Chinese market, the publishing window of fashion creativity and fashion trends, and the promotion and incubation base of domestic independent brands, which will stimulate the main carriers of local industries.

Highlight 1: every day there is trade everywhere.

The Dalian Expo will hold 6 rounds of all kinds of economic and trade talks, covering both domestic and overseas markets. clothing High density and high efficiency docking with fabrics, South and North, shopping malls and manufacturers, design and production, and even one to one special needs escort.

Without leaders' speeches, without a long speech, a dazzling fashion show opened the curtain on the 2012 Dalian Fashion Expo and the first international fashion week. Li Rongcan, Assistant Minister of Commerce, Chen Shujin, vice president of China Textile Industry Federation, consultant Jiang Hengjie of China Fashion Association, Feng Dehu, vice chairman Feng Dehu, director of Dalian Xiao Shengfeng, Cao Aihua, Chen Limin, Chen Limin and director of JEANSWEST International (Hongkong) Co., Ltd., chairman and President of Dalian Dayang enterprise group, attended the opening ceremony.

Daily docking and trade everywhere is one of the characteristics of this Dalian Expo. It is a way to help exhibitors under the pressure of the global economic downturn, so that they receive tangible results.

Only the first multinational professional buyer procurement meeting held on the opening day reached 35 agreement of intent, signed 12 orders on the spot, and concluded an order contract of 60 million dollars. At the docking meeting between suppliers and suppliers, 56 garment enterprises reached 156 buyers. A Japanese jewellery exhibitor made 4 businesses on the opening day, with a turnover of 1 million 400 thousand yuan.

Zhang Wenting, general manager of Shandong province Dalian garments and Garments Co., Ltd., from 1998, took part in the Dalian Clothing Fair. He thought the procurement meeting was very effective. Last year, he successfully signed two customers from Australia and France. This year, he also made preliminary cooperation intentions with 3 foreign buyers.

The first time the Marche government of Italy has launched about 700 square meters of "impression Markey" special hall. This is a collection of Marche fashion enterprises. shoes Overseas fashion boutique exhibition area, like luggage and bag industry and tourism, education, agricultural products (olive oil and red wine) and other investment and development projects. According to ValentinoTorbidoni, who is responsible for the coordination and promotion of international relations, "our product is not a big line brand, but the quality is very good, and the price is much lower than that of the first-line brand. I believe that Chinese consumers will gradually realize that high-end consumption is not just a first-line brand, but also a second-line, three line brand, and the most important thing is the quality and personality of the product. Optimistic about the potential of the Chinese market, Marche has just set up an office in Dalian, which is the seventh office in the region in China.

Highlight two: expand the development space of industry enterprises

At the Dalian Expo, 60 enterprises and 10 designers participated in the exhibition in Dalian, accounting for 40% of the total area. Thanks to the promotion of Dalian Clothing Fair, Dalian's local garment industry has developed rapidly. Led by Dayang group and other leading enterprises, many famous brands have been nurtured locally. Pulandian, a garment industry gathered by the China Textile Industry Federation and the China clothing association, is named "the famous Chinese suit city".

On the opening day of the Dalian fair, the Pulandian municipal government jointly signed the agreement with the Dalian Garment Association, Dalian City clothing and expo office, Dalian Industrial University and Dayang group to build Pulandian public service platform agreement of "Chinese suits", with a view to providing more effective services to Pulandian garment enterprises and further upgrading the industrial level in five.

As Feng Dehu said, the manufacturing industry can also make "brand", which is the goal of our clothing production to high-end transformation and upgrading. In an interview, Li Guilian also admitted that under the test of the difficult situation this year, the production of Dayang group has seen a good momentum of volume reduction.

In addition, the organizing committee has organized international design masters and Dalian. Fashion Designer The cooperation and exchange meeting, together with 4 designers from Canada and 19 new and old designers in Dalian, made in-depth discussions on design, marketing, cooperation and other issues, and exchanged views on designer brand promotion and Internet sales. Both sides hope to further communicate and contact after the meeting.

China Textile City 18 businesses occupy 20 booths as a whole. This year, China Textile and urban construction and Management Committee once again led a delegation to the meeting to hold a "global" docking activities. On the basis of the previous session, exhibitors added 8 scarf enterprises. China's textile city exhibition area appears in the form of exhibition. Its fashionable and fashionable fabrics attract many local professional buyers. In addition, Taiwan Textile Development Association, Taiwan gloves trade unions and other institutions also carry famous brands in Taiwan. {page_break}

Highlight three: green theme "linen conference"

Low carbon and environmental protection have always been the essential requirement of circular economy in the textile and garment industry, and also the main thrust of the Dalian Expo. Flax has become a highlight of this Dalian fair. The first China (Dalian) International flax fashion conference was unveiled.

Flax is characterized by softness, toughness, hygroscopicity, small static electricity and strong warmth. It is known as "Queen of fibers". The linen textile has a strong sense of fashion. It is a symbol of noble quality and a representative of green consumption. As a green fiber, flax is highly respected in western developed countries.

In September 9th, the first China (Dalian) International flax fashion Convention held a grand curtain. It was hosted by the China Linen Textile Association and the European flax hemp Association, and the Dalian Polytechnic University garment Institute and Jiangsu Guan Ma Technology Co., Ltd. Chen Shujin, vice president of China Textile Industry Federation, vice president of China Textile Association, Dong Chunxing, vice mayor of Dalian, Wang Chong of Liaoning clothing association, Ren Wendong, vice president of Dalian Industrial University, Lv Shuoying, general manager of Jiangsu Guan Ma Technology Co., Ltd., and general manager of Xinshen Group Co., Ltd., have witnessed the signing and launching of the first international flax fashion design competition. This competition is the first event in the world to set flax material as a fashion design category. It aims to infiltrate linen culture into universities, so that domestic designers will begin to recognize flax and pay attention to flax from the time of their students.

The 2014 spring and Summer International linen trend was released by the teachers and students team of Dalian Institute of technology, including four themes: "natural slice", "pure edge", "color game" and "sensitive world". The designers explored diversified design techniques, and the traditional Chinese elements, contemporary aesthetics, postmodernism and environmental protection concept endowed linen with endless fashion charm and cultural connotation. A lot of traditional design techniques such as tie dyeing, hanging dyeing and hand painting are used. Birds, flowers, blue sky and Bi Hai in nature are full of natural and popular ecological flavor. Different structures are combined in a collision way. The combination of exquisite and technological sense and the idea of creative collocation are re implanted, guiding people to explore unknown areas with keen insight and passionate exploration. In the 4 series of deductive series of color dress, black tone, Chinese style and casual men's wear, flax fashion detonated the whole scene.

Meanwhile, another important activity, linen Road, the international static exhibition of flax culture, is also presented. The linen road static exhibition is jointly hosted by Jiangsu Guan Ma Technology Co., Ltd. and Dalian Institute of technology Clothing Institute. Dong Chunxing said that there was a long neglected "flax road" between medieval Europe and China, which crossed the western and Western Rome Empire, and finally reached India and China's Central Plains and Jiangnan region through France, Arabia and Russia. Linen road is a cultural brand to convey flax life. It is highly respected for nature, environmental protection, green and healthy life. Flax life is a life of cultural taste. It combines modern people's new understanding and pursuit of life and is particularly valuable in the noisy urban environment. The linen Road, the international static exhibition of flax culture, is to lead you to relive the road of culture and history.

This China (Dalian) International flax fashion conference is presented in the form of the Dalian independent fair, which is helpful to the development of linen culture and the development of linen fashion industry.

Highlight four: Northern cluster debut platform

In the past year, "China swimsuit city" Xingcheng, last year's "Chinese suit city" Pulandian City, to this year's "China". Leatherwear For many years, the Dalian Clothing Fair has become the preferred platform for the northern textile and clothing cluster's brilliant debut.

The natural media focus and the public's attention have made the Dalian brand Expo's brand influence in the past 23 years, which makes the cluster agree that the platform will get twice the result with half the effort.

In September 8th, the awarding ceremony of "China leather fur clothing town" was held ceremoniously at the Dalian Clothing Fair. Chen Shujin, vice president of China Textile Industry Federation, Feng Dehu, vice president of China clothing association, Lin Xiaogang, deputy director of Liaoning economic and Information Committee, Wang Chong, President of Liaoning Costume Association, Wang Cheng, vice mayor of Liaoyang people's government, Ai Jie, vice mayor Ai Jie of the people's Government of the lighthouse City, Li Jingda, director of the New Town Management Committee of Tong Er Bao, and so on, attended hundreds of leaders and business representatives.

The awarding ceremony of "China leather fur clothing famous town" in the town of Tong Er Bao, the exciting lighthouse City, is closely related to the sand painting performance of the local industry characteristics and the fashion debut of the 2012/2013 China leather fur fashion trend conference. It shows the strong industrial strength and fashion of Tong Er Bao in all directions, and greatly enhances the popularity of Tong Er Bao.

Wang Cheng said that Tong laer fort was awarded the "China leather fur clothing town" award, not only for the Tong Er Bao leather fur industry's past achievements affirmation, but also urged Tong Er Bao town to climb the peak of the industry.

At present, the fur industry of Tong Er Bao brings together the famous leather brands of China, such as snow leopard, Saint Ni, Kaiser, and nu Jia, Chinese real leather clothing King, fur coat King brand, and Heng Di Shi, Chijun Ko, Mr. first, Jin Tailong, and Lan Wei long. At the same time, Baturi, KC fur, Faye Iabelle, Siqi home, O Faith Tina and other well-known fur brands, as well as Kuqi, Prada, BOSS and other 20 well-known international brands have also been stationed in the market of Tong Er Bao.

2012/2013 China leather fur fashion trend conference, a collection of many leather and fur enterprises jointly built by Tong Er Bao, has demonstrated the Dalian clothing fair well in the form of group army. fashion The theme of romance, as well as the orientation of "fashion and fashion trends" and "localization and promotion of domestic brands". In the future, I believe there will be more clusters to stand on this fashion platform.