Striking Display Of Children'S Shoes Shop

One

To some extent, the quality of business depends on whether the display of the shop has its own characteristics. Is this characteristic display accepted by the consumers?

A good display method gives consumers a different feeling, so that consumers can not help themselves into the store, which also increases the probability of sales.

So store display must be done and done. Let's take a look at the specific method of striking display.

The display of children's shoes should be strikingly prominent so as to prompt the attention of consumers.

Reasonable display height.

When consumers enter a store, they often unconsciously look around the display of children's shoes. Usually, the height of the unconscious is 0.7 to 1.7 meters.

Children's shoes with the visual axis about 30 degrees are the most easily perceived, and children's shoes in the 60 degree angle are the next.

In the distance of 1 meters, the average width of the visual range is 1.64 meters; in the distance of 2 meters, the visual range reaches 3.3 meters; in the distance of 5 meters, the visual range is 8.2 meters; within the distance of 8 meters, the visual range extends to 16.4 meters.

Therefore,

The height should be considered comprehensively according to the size of children's shoes and the sight and perspective of consumers.

Generally speaking, the exhibition height should be 1 meters to 1.7 meters, and the distance from consumers is about 2 meters to 5 meters, and the width of the field of view is maintained at 3.3 meters to 8.2 meters.

The overall plan of brand display is the main line of Chen Li's work. If we want to get the recognition from the leaders of the enterprise, then we can show the salesmen that in a simple and intuitive way, we will tell them what children's shoes will be displayed and sold. In this range, we can enhance the visibility of children's shoes, so that consumers can clearly perceive the image of children's shoes.

At the same time, it is easy to touch.

Keep children's shoes in a sense of quantity.

The so-called sense of quantity refers to the number of children's shoes displayed to be adequate, giving consumers a full and rich impression.

The sense of quantity enables consumers to have sufficient psychological choices to stimulate their desire to buy.

In this way, we need to reasonably define the relationship between stock and shelf life, and replenish and store children's shoes in time.

Highlight the characteristics of children's shoes.

The function and characteristics of children's shoes are the midpoint of consumers' interest and interest.

The outstanding performance, quality, style, shape and packaging of children's shoes are highlighted in the display, which is a brand overall display plan that is synchronized with the design of children's shoes and brand marketing strategy.

It is usually divided into seasons, spring and summer, and autumn and winter.

It can effectively stimulate consumers' desire to buy.

For example, the smell of fragrant children's shoes are displayed in the location of the most consumers' sense of smell; the fashionable children's shoes are displayed in the most attractive position for consumers; the purpose of making the overall display plan of the brand is to link the scattered and messy work as a whole, and effectively avoid Chen's involvement in trivial affairs, and can not achieve the true value of the display.

To ensure the unity of this season's brand and children's shoes and the integrity of the story, and to preview shop scenes for the sales department, put the multi-functional children's shoes in the position where the consumers are easy to contact and observe; displaying the famous brand and popular children's shoes in a prominent position can play a psychological role in promoting the consumer's purchase.

As the name suggests, it is to put the main children's shoes in a prominent position, thereby improving the sales performance of children's shoes.