Clothing Industry: The Way To Build An Enterprise's Network Marketing Channel

The birth of new marketing channels will be a new opportunity for many industries. In the short span of several years, the network channel has evolved a series of new opportunities through continuous self-improvement and vigorous development of related industries. These opportunities include: online retail, network investment, sales of old products, personalized product customization services and so on. clothing How should we grasp these opportunities in the face of so many new opportunities?

The process of consumer online shopping includes selection of commodity links, consultation of commodity links, payment and purchase links, logistics and transportation links, and after-sale services. From the whole process of consumer online shopping, the most important first and second link for retail work is the high coincidence between online and offline. Online work is support for offline work, and offline work is also a support for online work. The one or two link is highly coincided, while the third link payment does not coincide with each other, which leads to the contradiction between distributors and distributors, between distributors and manufacturers.

In the face of such contradictions, our clothing enterprises must solve these contradictions from the links of online shopping process.

Because Garment industry The industry is the first industry to enter the field of Internet investment. Today, the clothing product network investment has been very mature. Before I invested in a garment through the network, I also achieved good results. In addition to getting the phone call of the intention customers through QQ group, we can get the information of the agents through resource interchange. I exchange the list of agents with many network operators of garment enterprises. This work lasted for about a month, and got a total of millions of agents information. The information includes the product, telephone number, contact address and so on. In order to get the information from my agents, some clothing companies even exchange their own customer information with me.

Through the clothing website for investment promotion, but the clothing website investment effect is not ideal, later analysis reasons are Clothing investment promotion Too many websites and too much information. Many times, potential customers do not see your investment information at all. As a traditional clothing enterprise, it is very difficult to deal with the old products. Especially the products that are upgrading quickly, the traditional practice of the clothing enterprises usually is to sell the old products before selling the new products. However, when the new technology appears and the old products are faced with overall cleaning, these inventory products are often difficult to digest in the market. For garment enterprises, the order management will not cause too much inventory pressure for the garment enterprises, but for the dealers, these stocks are fatal inventory pressure.

Clothing enterprises have the channel to deal with old stock products, so they can also recycle the inventory products of dealers. This greatly reduces the inventory risk of dealers, and further strengthens the relationship between distributors and garment enterprises. Although the network channel has brought many challenges to our clothing enterprises, it is more opportunities. When facing challenges, our clothing enterprises should combine the reality of their own clothing enterprises to give full play to the network channels and make up for the shortage of traditional channels. This is the right way to make use of the new channels.