China'S Top Luxury Brand NE. TIGER Northeast Tiger Brand Process

Founded in 1992, it is now a symbol of China's top luxury brands, not only creating the supremacy of "China fur first brand", but also laying the leading edge of evening wear and wedding dress.

NE TIGER northeast tiger is located in Nobility noble, Elegance elegant, Luxury luxury product style, and strive to create a noble experience for successful women.

Brand introduction

The brand of NE TIGER (northeast tiger) was founded by Mr. Zhang Zhifeng in 1992. It is the top of China.

Brand.

As China

NE TIGER, a guardian and inheritor of culture, has always adhered to the design concept of "integrating ancient and modern cultures" and is committed to reviving China's luxury culture and emerging Chinese luxury brands.

In the early days, the brand took the lead in fur design and production, and quickly established its leading position in the fur industry of China.

In the past 20 years, the brand has launched a series of products such as evening dresses, Chinese style wedding dresses and wedding dresses.

"Chinese dress" is a Chinese dress, a dress representing the spirit of the Chinese nation and also a Chinese national costume.

The design of NE TIGER clothing can be highly summarized as five characteristics: Taking "ritual" as the soul, taking "Brocade" as the material, "embroidering" as the work, taking "national color" as the body, and "Chinese clothing" as the symbol, condensing and presenting the civilization of thousands of years of Chinese dress, creating a modern Chinese unique clothing and decoration image.

Brand history

The establishment of the tiger brand in 1992 not only led to the popularity of Chinese fur clothing at that time, but also rapidly developed into China's top fashion luxury brand, making up for the lack of local luxury brands in China.

In 1997, the Northeast Tiger quickly occupied the high-end industrial chain of luxury fur, and became the first fur brand in China.

In 1998, the northeast tiger skin flagship store expanded to more than 1200 square meters and became the largest fur store in Asia.

In the same year, there were 7000 people in the Harbin Ice Hockey Hall on the scale of the "northeast tiger skin grass night 98/99 fur fashion trend conference".

In 1999, the "Millennium" press conference in Dalian launched the first time that China's fur was released to the world. In the same year, the northeast tiger skin grass was "Dalian international".

"Festival" held a large fur clothing conference, famous international, and won the "double ten brand" honorary title.

In 2000, NE TIGER held the "ice and snow party" by Sun Zhou, Ye Daying, Zhang Tielin and many other famous directors, writers, famous hosts, movie stars and famous models in Shangri-La, Harbin. The northeast tiger skin grass was stationed in Beijing, and the first fur club in China was set up in Beijing's super large mansion. The new tiger's fur MINT NEW Harbin conference was held in Shangri-La. The Ne Tiger Fashion Company was the only honorary title of the Chinese Fur Association's "integrity unit" in the fur industry.

In 2001, we launched the "tiger JINGWAH" northeast tiger skin night /2001 China International Fashion Week Award Ceremony, and advocated the development of the traditional fashion industry conference to become a media and market conference, leading the pformation of China Fashion Week Press Conference pattern. In the same year, we successfully launched a high-end brand named "NE TIGER" and officially set up headquarters in Beijing.

In 2002, China International Fashion Week Opening Ceremony and the "four seasons" northeast tiger skin grass night were launched. In the same year, the international fur trend of NE TIGER TIGER fur was released.

2003 launched "celebrity" senior night

Series - China's first custom tailored evening dress series created the first year of Chinese evening dress. In the same year, the brand released the white paper of China fur industry to fill the blanks in the fur industry of China. The "NE TIGER" China image store successfully entered the first floor of the east side Xintiandi of Wangfujing high-grade business district.

In 2004, in order to meet the strategic needs of building the top luxury brands in line with the international standards, NE TIGER launched a tour of Shanghai. In the same year, the "Silk Road" international apparel festival was launched, the NE TIGER senior fur wear conference, and the first China International Fashion Week conference, and the "leopard" 2004-2005 autumn and winter fashion trend conference.

In 2005, NE TIGER launched the brand's first senior wedding dress series under the name of "love" and took the lead in promoting the wedding dress as the eternal commemoration of love in China. The idea of "to possess, to treasure, to inherit" has led to a revolution in wedding dress; NE TIGER Ne Tiger Fashion Company has officially joined the Purple Club in Copenhagen.

In 2006, NE TIGER put forward the "Declaration on China's luxury revival and emerging", and launched the first Chinese custom-made Chinese wedding dress "phoenix" series, which ended the history of China's lack of self-made brand tailored wedding dress. In the same year, a phoenix dress was donated on bazaar Charity Night in Beijing, and the highest price of 166666 yuan was auctions. Finally, it was won by international film star Xun Zhou. The Northeast Tiger grass officially entered the most upscale sunshine department store in Qingdao.

In 2007, the national costume, representing the spirit of the Chinese nation, was introduced. It was called "the splendid Chinese dress". It was invited to participate in the two luxury exhibitions in Britain and Holland in Shanghai at the same time. It also made a Chinese dress for the Danish Princess and hosted the "Denmark King's agreement with NE TIGER China".

In 2008, a series of advanced Chinese dress series was launched. It kept the "handy gold inch" brocade, the four famous embroidery and other handcraft skills, so that nearly four thousand years old "saint of weaving", which was more than four thousand years old, was shining brilliance at the press conference and reborn.

In the same year, NE TIGER TIGER moved to its new location, and the office area, the advanced customization workshop and the VIP private clubhouse were newly built into three independent artistic spaces, which are independent but mutually related.

In 2009, we launched the "butterfly fan edge" 2010 high-end custom clothes series, and launched a new rope making art.

On the material of cords, NE. TIGER spent enormous manpower and material resources to cultivate the collection of silk from the Ming and Qing Dynasties.

In the press conference, the first time the Chinese men's wear was introduced, and the brand history was once again created. In the same year, NE TIGER joined the China Fashion Color Association to publish the trend of 2010/2011 fashion color.

In 2010, created by NE. TIGER, the best national treasures of luanfeng amphibious peony, which was created and woven, is a permanent treasure of the capital museum. In October of the same year, NE TIGER launched the "Heavenly Stems and Earthly Branches" high-level custom made Chinese clothing conference, and for the first time applied the Qiang embroidery art with nearly 5000 years of history to modern costumes.

In January 2011, NE TIGER was the only clothing brand to help the national image blockbuster. Stars such as Song Zuying, Zhang Ziyi and Zhang Zilin appeared in NE's TIGER costumes, and the founder of NE TIGER was also China's image blockbuster.

Outstanding representatives.

NE TIGER helped to mark the national image blockbuster, marking the brand as the representative of the national image, the upper floor, and showing the beautiful image of the Chinese dress to the world, while the NE TIGER's costumes will continue to shine on the fashion stage in China and the world. In October of the same year, Shanghai international fashion center, NE TIGER launched the "Tang Feng" advanced customization conference. As the opening ceremony, the "Tang wind" officially opened the curtain of Shanghai fashion week. Hosted by NE TIGER, the Forum on "returning to the original and opening up new China civilization and Chinese clothing" jointly sponsored by the Chinese Academy of culture and the three Chi Road Business Culture Academy was held in Beijing.

Tang Yijie, Le Daiyun, Wang Yao, Yu Dunkang, Wang Shouchang, Qian Xun and Wang Zhiyuan are seven tutors who have deep attainments in Sinology and culture. Combing the Confucianism, Buddhism and Taoism and traditional Chinese culture, the origin and historical inheritance of "Chinese clothing" are sorted out.

Put forward the future development of "Chinese clothes" and the revival and new road of China's luxury Civilization -- "return to the original and open new"; in October 25th, NE TIGER launched the "Tang Dynasty" advanced custom Chinese dress conference, which will display the Grand Tang dynasty grand occasion thousands of years ago on the modern Chinese clothing.

In March 8, 2012, NE TIGER joined the all China Women's Federation and the China Silk Museum in Beijing, the capital of the world.

At the same time, NE TIGER also specially selected eight classic collection of Chinese costumes (Jin scale dragons, flowers blooming, brow, eyebrow, Phoenix dress legend, indigo carving, flower blooming, broken bridge and snow, Tang Dynasty Chunhua), and participated in the March 8th China - Silk Museum in the Museum of women and children in China from March 8th to October.