Quanzhou Textile Enterprises Take Part In Shanghai Textile Fabric Exhibition

"Foreign design" to set up a company in China

According to the information from the organizing committee, more than 3300 exhibitors from some 28 countries and regions have come to the exhibition, including the Italy Milano Unica exhibition, which first appeared in the Shanghai exhibition. It has gathered many top suppliers in Italy, as well as the exhibitors in 12 countries and regions, such as Japan, Korea, India, Indonesia, Pakistan, Thailand, Germany, Portugal, Turkey and the United Kingdom. "The exhibition hall of the foreign Pavilion is very tense this year." Haitian Mstar Technology Ltd vice president of cloth business department Bian Wensheng said that Haitian wanted to arrange some parts with DuPont, but because of the tension of the booth, it later expanded its own booth area.

"This year Exhibition A trend that has been revealed is that overseas design companies are coming to China to explore the Chinese market. " Bian Wensheng said that many design companies in France, the United States and Holland have set up companies or offices in big cities in China. He believes that this will bring about the upgrading of textile fabric products in the future fashion trends, colors and other aspects, and also pave the way for internationalization of the industry.

At the exhibition, Wang Yanzhu, chairman of gage, said that an important goal of the company's signing of American designers was to push cold transfer printing to the international market.

Textile technology combined with fashion

Shishi, as the cluster area of Quanzhou accessories industry, has more than 50 enterprises to attend the exhibition. At this exhibition, the Federation of Sanhe, Liansheng textile, Xiang Xing group, Xinsheng Da, Xie Sheng Feng and other 5 textile fabrics enterprises jointly held fabric launches, combining textile technology with fashion clothes.

Xu Huagang, assistant director of the Federation Sanhe told reporters that the company released the new fabric of autumn and winter. "Autumn and winter fabrics in addition to the minimum requirements of warm and cold proof, more on this basis to show the trend of fashion, new fabrics and clothing production process, details and so on." Xu Huagang said, through the press conference, they would like to show the clothing dyeing process of the enterprise products, and combined with invisible printing, grasping shearing craft, raw material combination, fabric texture and so on.

He believes that fabric enterprises as final fashion The source of products should combine themselves with the advantages of upstream and downstream industry chain, make full use of the pre aging of the upstream industry chain of clothing, and constantly innovate, explore the popular factors and grasp the fashion pulse, and even create popularity. The success of many clothing brands has also benefited from the understanding, grasp and innovation of fashion in upstream industries such as fabrics and even fibers. "This conference, we import" cotton fashion "concept, which also indicates that the Federation Sanhe shares conform to the trend of fashion, and gradually integrate into the fashion and fashion creation ranks. He said.

In addition to the joint press conference of 5 fabric enterprises, Fujian Huaqi environmental protection printing Co., Ltd. also held a release show at the exhibition, which showcases the functions of cold transfer printing with 120 sets of costumes including swimwear and women's wear.

Enterprises re locate

"At this year's exhibition, there are special accessories, such as Fang Li Fang, three guns, ancient and modern underwear companies, as well as new exhibition hall such as yarn exhibition, all of which reflect the trend of further segmentation of the market." Bian Wensheng said, at present, enterprises are talking about transformation, many enterprises are looking for their brand positioning again, so there is a further market segmentation initiatives. {page_break}

Xu Huagang believes that many enterprises are simply forecasting the market, setting up their own growth plans, placing orders, and failing to communicate effectively with the upstream and downstream enterprises. "For example, fabrics may not be clear about what their customers really need, but they rely on experience to make judgments on the market, develop new varieties, and stock up a lot. As a result, some new varieties are really good, but they are not necessarily what their target customers need. " He said that only by identifying the needs of the target customers can the enterprises develop, produce and sell more pertinence, and the current market segmentation phenomenon is more about the enterprises being forced to do so. Management The spontaneous behavior produced by the double pressure of the market.

Bian Wensheng said that through this communication at the exhibition with customers and some partners, the industry generally did not think much of the European market next year, and the pace of development continued to decline. But now we have seen signs of a rebound in the fourth quarter of the US market. "Although many garment factories have been transferred to Southeast Asia, the transfer of textile fabrics is still relatively small, because the market of some supporting products such as local auxiliaries and dyes is not mature." He believes that the current textile and textile enterprises will continue to transfer the market in the form of foreign trade to domestic sales.

In the industry trend, people in the industry generally believe that green fabrics are still the trend of the whole industry. "For example, our clothing dyeing technology is environmentally friendly and pollution-free new dyeing technology, which abandons the traditional dyeing water consumption and meets the procurement standards of European enterprises." Xu Huagang said that in terms of materials, cotton should be functionalized and combined with new biochemical materials. Biochemical materials must be degradable, environmentally friendly and low energy consumption, so that no more carbon emissions will be generated.