Jill'S Shoe Industry Is On The Offensive And Women'S Shoes Are On The High Side.

"The overall environment of the foreign trade market is not good this year, but our women's shoes are against the trend and have achieved good results."

This is Wenzhou.

Elina, manager of Foreign Trade Department of shoes industry Co., Ltd., exchanged words with the author.

People familiar with Gilda know that over the past thirty years of development, Gilda has won the title of "China leather shoes leading shoe" from five consecutive years of "China real leather shoes king" to 2009, and has emerged from the nanomaterials air conditioning shoes to the widespread popularity of new nano functional shoes, among which men's shoes have been playing an important role in the attack of the city.

"In the past, the company's foreign trade orders mostly presented men's shoes and women's shoes as a supplement. This year, women's shoes in our order began to fully recover. Only two foreign trade service companies in Dongguan (" Po Monte "and" Na long ") dropped 250 thousand orders.

Compared with last year, women's shoes increased by 200% over the same period last year, "Elina said.

In the voice of foreign trade in shoe enterprises, how did the women's shoes reach the trend of growth?

Shift the focus of the situation

According to China logistics and purchasing Federation (CFLP) data, in August, China's manufacturing PMI was 49.2%, down 0.9 percentage points from July, and manufacturing PMI has dropped to the critical point (50%) for the first time since last November, reflecting the contraction of manufacturing industry.

Meanwhile, in August, HSBC's PMI value fell to less than 50%, setting a 47.6% low of 41 months, indicating a downward pressure on the economy.

Experts pointed out that from the main sub index changes, the current economic downturn in the bottom gradually.

According to the data provided by Wenzhou entry exit inspection and Quarantine Bureau, the 13 thousand and 400 batch of footwear exports in Wenzhou in August totaled 569 million US dollars, down 1.86% from the same period last year.

Many sets of data have fully demonstrated that this year will be a very difficult year for the foreign trade industry. How to develop in such a difficult environment has become an urgent task facing many shoe companies.

As early as last July, when the financial turmoil swept over, the company shifted its focus from Eastern Europe to the United States. From this year's economic trend, this decision is undoubtedly a wise move.

This year, the top executives of the company have again decided and made two important initiatives, which indicates that the new door of brand upgrading and pformation has been opened.

One is right.

The subdivision of the market is aimed at pushing forward the series of new nano functional shoes and making efforts to build the first brand of Chinese health shoes. The second is to increase the research and development efforts in the field of women's shoes and expand the women's shoes Market in an all-round way.

From face to face, it has changed to "specializing in the industry". From the men's shoes alone to the backbone of women's shoes, Gill has once again taken the initiative of the market in her own hands, while avoiding trade risks to the maximum extent, and also pushing the fist products to the international market.

Product upgrading and pformation of women's shoes gradually "righting"

In the second half of this year, Wenzhou Jill Da Shoes Co., Ltd. has ushered in Solanum and PACIFIC BRANDS ASIA.

It is interesting to note that many foreign businessmen have shifted their orders to Gilda shoes, which is relatively rare in the past.

Actually, Jill Da

The "righting" phenomenon has not occurred recently.

As the EU economy continues to slump, the leader of the company has prepared for a rainy day and changed the strategic plan of foreign trade early. The main attack on the US market has achieved good results. Women's shoes are favored in the US market. This is the accurate capture of overseas market information in the early stage of the launch.

In addition, the company resolutely decided to upgrade and pform products, increased the development of women's shoes, invested a huge sum of money to set up a dedicated R & D team, and the market oriented main shoe style not only absorbed the inspiration of the design of the world's first-line women's shoes brand, but also joined the theme element of "natural and light life", which was a real theme of the urban fashion white collar class.

Therefore, the effective operation of the market has accumulated over time, and its effect has gradually emerged.