Winter Clothing Custom Length 10% Still Can Not Block People'S Enthusiasm.

In recent days, the temperature has gone down, and the purchase of down coats has become the first choice for many citizens to keep out the cold.

Reporters yesterday in some shopping malls in Yangcheng.

The store saw that the new style, colorful, down jacket has been hung up by businesses.

At the same time, the business of the small shops that made up the down garments on the street also started to fire. The reporter learned that the price of the down jacket has increased by about 10% this year.

New phenomenon

Young people pursue "winter clothing custom"

Reporters yesterday

On the middle of the Wenchang Road, some of the shops that specialize in down jacket and cashmere sweaters see that some customers in the shop are consulting and sampling.

"Boss, how much does it cost to customize a long down jacket?" "three hundred or four hundred yuan in general, depends on what style you want."

The owner is promoting a down coat to a customer in a down repair clothing store on Ganquan road.

According to the boss, the custom down garment is no longer the thing that people used to stay in the "old fashioned style, only cheap". Nowadays, the custom winter clothes are closely following the trend. Taking down garments as an example, some clothing designs provided by the manufacturer include "Korean style" and "jacket type".

In a custom cashmere sweater shop on the way to Wenchang, the reporter saw several young people discussing with the shopkeeper.

The reporter came up and asked that a few young people were asking for their own cashmere sweaters.

"Last year I heard about the custom made cashmere sweater, I was reluctant to be" dragged "by my mother to the shop and made a piece. Later, I went to the dormitory, and my roommates praised me and asked where I bought it.

"After 90" Xiao Xie told reporters that, because of the praise of her peers, she also introduced her own schoolmate to make a winter coat this year. "It is also fit and the price is cheaper than that in the store. It is simply cheap and fine."

New price

Renovation of down jacket increased by 10%

"Last year, I renovated a medium length down jacket, the price was 280 yuan, I renovated one last week, the price is 320 yuan, compared with last year, it has risen by 40 yuan."

Ms. Chen said that although the price has gone up, the custom-made down garment is more cost-effective than that of the market. "Last weekend, I looked at a department store in the center of the city, and I could see that my down jacket was over 1000 yuan."

"Now the custom made down garment styles are directly in line with the manufacturer's style, and the style is also very fashionable. You can look at us and look at it. After that, we call the manufacturers, and the manufacturers send half finished products. We mainly do some post processing."

The owner of a down garment custom shop near the farmers market in the four seasons garden said frankly.

She told reporters that the price of down coats increased by about 10% compared with last year, mainly due to the rise in factory prices. "A new medium and long style down coat is priced at more than 400 yuan. If you have feather down in your home, you can save more than 100 yuan if you bring it over."

Reporters visited a circle found that although this year the custom down clothing market has just started, but the industry is optimistic about the winter clothing customized market.

In a few garment factories on the National Day Road, a shopkeeper also told reporters that if customers themselves collect pictures of down jacket styles on the Internet, they can be customized as long as the styles are not too complicated.

New concept

Autumn feather down for the autumn Market

Influenced by the warm winter last year, the thick tradition

Sales were dismal, and this year's shrewd business has launched the concept of "autumn down".

Compared with the overweighted and heavy eider worn by people in the past, the "autumn feather" is thinner, lighter, colorful and changeable, and the fashion is becoming more and more fashionable.

In a few large shopping malls in the downtown area, the reporter found that besides the traditional winter down jacket, there are still many colorful down coats in the prominent position, with the words "autumn feather series" marked.

Within a few minutes, customers came to try them on.

"I heard that the temperature will be greatly reduced in the past few days. This down jacket looks very fashionable and not heavy."

Miss Chen, who is shopping, said.

The reporter went to touch one of the "autumn down" fabrics and found that it was more comfortable, soft and lighter than the winter down jacket fabric, with a price tag of 499 yuan.

According to the salesperson, "autumn feather" breaks through the fashionable concept of traditional down garments. It adopts ultra-thin fabrics with exquisite tailoring, containing 90% of the pile and 100 grams of down filling. It can be placed in a small bag with a stack of hands, and can be carried conveniently with umbrellas as usual.

"In addition, the price of autumn feather is relatively moderate, plus more color choices, so it is very popular among young people."

The guide said.