More Than Half Of The Small And Micro Enterprises In Yangtze River Delta Have Declined In Net Profit.

The reporter saw from the report that

The situation of small and micro enterprises is not very good. Because of the pressure of survival, such as orders decline, the willingness to reinvest has been severely suppressed, which leads to a slight downturn in the financing intention of local small and micro enterprises.

Reduced orders from old customers and intensified competition in the industry lead to "not enough to eat"

The report shows that in the past 6 months, the Yangtze River Delta nearly 7.

The operation is affected by the decline of orders, and many enterprises are facing a situation where rice can not be cooked.

In the case of "not enough to eat", over 4 of enterprises chose to contract production voluntarily.

The report believes that the decline in orders is the first cause of the current difficulties of small and micro enterprises.

In the various factors that affect the operation of small and micro enterprises, it is considered that in the past 6 months, the reduction of orders at home and abroad has had a 64.66% impact on enterprises' management. In various factors, the proportion of absolute value increased by 16.51% compared with that in 2011.

Compared with previous small and micro enterprises concerned about the cost of raw materials, staff salaries and other business costs, this order reduction for the first time has become the most important factor affecting the operation of small and micro enterprises.

In the small and micro enterprises themselves, the reduction of old customers' orders and the intensification of industry competition are the two major causes for the reduction of orders.

Small and micro enterprises have narrow operating channels and insufficient market capacity.

Therefore, it is very important for enterprises to maintain their old customers. When the market environment is not good and the old customers' orders are reduced, the operation of small and micro enterprises will be greatly affected.

Average operating rate is more than 60% or more.

The report also shows that compared to 2011, nearly 6 months in the Yangtze River Delta small and micro enterprises operating rate, employment, sales, profits and other operating data showed a different range of decline.

Among them, more than half of the small and micro enterprises' net profit declined.

The average operating rate of small and micro enterprises in the Yangtze River Delta in the past 6 months is 68.16%.

And other regional small and micro enterprises operating rate changes due to large differences in the industry, in the Yangtze River Delta, no matter what kind of industry, small and micro enterprises start up rate has declined, covering enterprises than the list is more than 4 percent, indicating that the economic downturn is affecting small and micro enterprises are expanding.

The number of employees in 43.26% of the enterprises in the past 6 months has declined compared with that in 2011. This is the first time that the number of employees who have declined has exceeded 4.

More than 4 of the enterprises in operation and staff numbers have slipped, which has rarely appeared in other areas in the past. This also shows that the impact of the economic downturn on small and micro enterprises is expanding, and active or passive contraction of production and reduction has become a common phenomenon in small and micro enterprises.

The government helps the enterprises to learn more about new marketing tools.

At the end of the report,

The National Development Research Institute of the University suggests that local governments can create more convenient information exchange and matching platforms for small and micro enterprises, especially those already clustered and developed locally, involving a large number of homogenized small and micro enterprises, and provide necessary market information guidance.

Faced with changes in the market, small and micro business operators should also take the initiative to understand and grasp the market, product planning, production arrangements and so on to tighten the pace of market changes, improve product quality.

At the same time, more learning and understanding of new marketing tools has become a compulsory course for most small and micro business operators.