Enhance Brand Awareness And Enhance The Level Of Technology And Equipment In Silk Industry

Cocoon total increase steadily

The data of 10 years' development can reflect the steady development of the industry as a whole.

In terms of cocoon production, mulberry area, silkworm egg production and silkworm cocoon output increased by 6.23%, 10.9% and 32.09% respectively in 2011 than in 2003.

This indicates that the level of mulberry cultivation and silkworm production has been greatly improved, resulting in a steady increase in cocoon yield and total output.

From the perspective of the development of Enterprises above Designated Size, the total industrial output value was 103 billion 230 million yuan in 2003, 203 billion 790 million yuan in 2011, an increase of 97.41% over the same period last year, the total profit in 2003 was 3 billion 31 million yuan, and 9 billion 490 million yuan in 2011, an increase of 213.1% over the same period last year. The number of enterprises in 2003, 1867, 2011 3534, grew by 89.28% over the same period, and the number of employment 486 thousand and 400 486 thousand and 400, 439 thousand 439 thousand, less than the same period last year.

Foreign exchange earnings in 2003 were 2 billion 520 million US dollars and 3 billion 540 million US dollars in 2011, an increase of 40.48% over the same period last year.

Brand awareness is growing.

The most outstanding achievements of the silk industry in the past 10 years are in the following two aspects: the first is

Consciousness has increased.

The heritage of silk culture has been attached importance to, and the fusion development mode of "brand + culture" has achieved initial success.

The participation of private capital in the construction of Silk Museum and silk culture park accelerated. A number of silk museums and cultural and creative parks in Jiangsu, Zhejiang, Shenzhen and Sichuan have been built and operated.

The market awareness of "high-grade silk logo" is rising day by day, and a number of silk self owned brands such as "SOHO", "Kai Xi Ya", "Si Li", "Dali", "Wan Shi Li" and "Xin Yuan" have gradually increased their popularity in the domestic market and become the main force leading the development of the industry.

Second is

The level of technology and equipment has been effectively upgraded.

First of all, the technological innovation system of "production, study and research" represented by the modern silk National Engineering Laboratory has initially taken shape. The genome research of silkworm has taken the lead in the world, and the new technology of high quality and high efficiency silkworm has been effectively promoted. Secondly, the pace of reeling reeling equipment has been quickened, the automatic reeling machine has been widely applied, and the proportion of new automatic reeling machine has reached 100%. In addition, the advanced technology equipment such as jacquard loom loom and silk digital inkjet printing has been applied and popularized, and some of the products have reached or near the international advanced level.

It is the overall upgrading of the level of technology and equipment in the industry that directly promotes the efficiency of labor productivity in enterprises.

Just like ten years ago, thousands of people were employed by enterprises. Now there are only a few hundred medium-sized silk enterprises.

Over the past ten years, the number of employees in the whole industry has decreased by nearly 20%, but the output value has increased by 1.5 times.

The effect of East Mulberry shifting westward is remarkable.

During the "11th Five-Year" period, based on the actual situation of the industry, the cocoon and silk industry, on the basis of fully respecting the development law of the cocoon and silk industry, seized the favorable period of "the western development", "the rise of central China" and the result adjustment of the textile industry, vigorously implemented the "East sang West shift" project, effectively implemented resource integration, and realized the organic combination of the eastern region's processing, technology, management and capital advantages with the land, manpower and resources advantages of the central and western regions, promoted the optimization of the regional structure, and created conditions for the pformation and upgrading of the eastern cocoon and silk industry.

By the end of 2010, the proportion of mulberry fields and raw silk production in the central and western regions (excluding Qinghai and Tibet) increased by 10.1 and 23 percentage points respectively compared with that in 2005, and the industrial base was further consolidated.

Under the influence of "East Mulberry shift" project, the basis of silkworm rearing and silkworm rearing has changed.

In the past, cocoon production in China was mainly distributed in the main producing areas such as Zhejiang, Jiangsu, Sichuan and Chongqing. Now these areas are affected by industrial structural adjustment, and their output has gradually decreased. Guangxi has become the largest province of cocoon production in the country, accounting for about 35% of the total output of the country, which has stabilized the national sericulture production base.

The domestic market has become the main driving force.

Internationally accepted

In the past two years, China has reduced the size of silk trade to the major export markets of the United States, India, Japan and Korea. The export growth rate of Pakistan, Turkey, Russia, Romania and other countries has increased rapidly, and the export of raw silk and silk fabrics has continued to rank first in the world, accounting for 90% and 70% of the total world trade respectively.

With the steady increase of domestic consumption level, the potential of domestic market is continuously released, and the proportion of domestic sales continues to increase. Silk home textiles, silk knitwear, silk ornaments, silk blended fabrics and so on have become market leading products. China's International Silk Fair and China Silk Fair and other large-scale professional exhibitions have set up a good communication and communication platform for industrial technology cooperation, brand promotion and trade cooperation, and the silk marketing environment has been improved.

In the past, silk products exported mainly from raw materials such as raw silk and silk fabrics. Now it has turned to the terminal products such as silk clothing and its products. Besides traditional clothing products, silk ornaments, silk home textiles, silk gifts and so on are constantly being introduced and new, which greatly enriched the market varieties.

The proportion of internal and external sales of silk has changed.

In the past, silk products mainly relied on the export market. With the continuous release of silk consumption potential in the domestic market, the proportion of domestic silk sales increased from 25% in 2005 to about 35% now.

According to incomplete statistics, the share of domestic silk home textile market has accounted for about 20% of the total industry, and the proportion of terminal products exported to 60%.