Del Hui'S Quick Success And Instant Profits Can Hardly Hide The Brand Aging Crisis.

Recently,

It is dazzling. In the China advertising the Great Wall prize, Mr. He Hu, vice president of del Hui company, won the award of "China advertising the Great Wall Award" and "2012 advertisers Award" by the excellent brand promotion strategy.

However, the apparent achievements can not hide the inner weakness of del Hui, nor conceal the continued damage of its brand.

It is reported that after many years of precipitation, the clothing market in China has already appeared five levels of clothing brands. The first-line brand haoutan includes international brands such as Chanel, Versace, Louis Weedon, etc. the second line brands are CK, MAXMARA and so on; the three line brands are REPLAY, DIESEL, EVISUGAP, GUESS and other brands; as for the four line clothing brands are ADI, Lining, seven wolves, and so on, the popular brands are common brands such as del Hui, noble bird, Baleno and so on.

As a popular brand, if it wants to succeed in upgrading to the four line brand, the main platform is the way to go public.

Once it is successfully listed, its brand will undoubtedly rise to a level. Lining and seven wolves are all successful models.

This is not, in order to increase the brand level, del Hui is also struggling this year, making every effort to prepare for the listing.

However, the Chinese brand, founded in the early 80s of the last century, was once brilliant in 90s and became the favorite business of millions of people.

But for a long time, the glory of del Hui was drowned in history, and gradually became an ordinary brand.

Not only that, the quality of its brand, the crisis of high inventories, and the decline of innovation and durability of products are accelerating the damage of brands.

Mutual pformation and explosion also put a thick wall on the road of del Hui.

In addition to the trend of IPO's stop and rest this year, as well as the queuing force of Fujian enterprises, the road of del Hui's listing is beyond expectation.

"Del Hui is really eager for quick success and instant benefit, not to improve the internal strength, but to improve the brand influence by listing.

Ah, the future is still long, and it will be seriously damaged in the long run.

Insiders expressed this.

At the same time, financial expert Zhao Yong also said: "the problem facing del Hui is very serious, a high inventory crisis, and two is the brand aging crisis.

If we do not solve it, we will be hurt again and again in the future.

Even if del Hui is successfully listed, it will also be hurt to go public, and it will eventually burst out in the future and be hit by a fatal blow.

First agricultural economic communique: Enterprise

On the success of the Hao Ran should be, but in the time of being illusory, enterprises should better practice internal strength, because internal strength is the first element of the development of enterprises.