Qingdao Double Star Creates "Double Star New Mode"

Now it is a war without foreign capital to occupy the national economic field with foreign brands.

We have an obligation and responsibility to create the brand of the Chinese people and revitalize the national economy! "

Konductra

President Wang Haiceng said so.

However, in the shoe industry, the number of foreign shoe giants and the way to build brands have gone through a long road. "Nike" has taken thirty years to gain a foothold in history. Adidas has opened the market in seventy years, and the ten star has created such a national brand in only ten years.

When China's state owned shoe industry was completely annihilated, the two stars still wrote a wonderful story of innovation and development.

Over the past 90 years, the dual star has changed in the complexity of the social system and has been developing step by step in the difficult development of China's national economy.

Especially in the past 30 years, double star has created a successful road for the state-owned enterprises to enter the market, and it has also become a successful example for the sustainable development of enterprises, especially in the history of the development of Chinese footwear industry.

With the opening of the double star cultural city known as the "ten thousand shoe hall", the double star has once again sung the theme of the innovative national brand.

Insisting that "the nation is the world"

From the planned economy to the planned economy

In the economic pformation, the double star has always maintained a high-speed, sustained and stable development in the process of economic development.

In those days, Wang Hai dared to take off shoes in public and challenge the American enterprises, which had opened the door to the world.

Binxing has challenged the international market with excellent management and products, and has safeguarded the dignity of the Chinese. Even Korean shoe makers and German Continental Tire Company have been impressed by the management of double stars. The two stars have used national brands for national dignity. This is the personal experience of Wang Hai, a national entrepreneur.

In 80s, when famous brand was still a new concept in China, Wang Hai put forward the idea of "creating famous brand is the best patriotic" and "famous brand is the atomic bomb of market economy". After that, Wang Hai stepped out of the door with double star shoes and began a journey of world without fame.

In 1992, the first overseas press conference in New York was held in the US, when Wang Hai shoes challenged the international footwear industry at the time.

In the historical process of the development of the double star, every turning point has the light of the theory of double star market guiding the direction of progress, all of which are Wang Hai and double stars who dare to fight for others first, thus creating many first in the Chinese business circles: the first is to implement horizontal Economic Union; the first is to carry out the strategy of "Eastern Development and western development", so as to realize the strategic shift of "going out of town, going to the countryside and going up the mountain".

"Going beyond the sea is open, and going to the mountains and going to the countryside is also open."

汪海率領(lǐng)部屬，六進(jìn)沂蒙，將“雙星”落戶“紅嫂”的故鄉(xiāng)，建立了魯中、瀚海兩座年產(chǎn)值近四億元的規(guī)模巨大的鞋城;第一個(gè)以企業(yè)名義在美國(guó)舉行新聞發(fā)布會(huì);第一個(gè)在國(guó)際博覽會(huì)上弘揚(yáng)“東方鞋文化”;第一個(gè)創(chuàng)立了家庭化、軍事化、道德化、科學(xué)化的高層管理;第一個(gè)打破“舊三鐵”和“新三鐵”;第一個(gè)帶領(lǐng)企業(yè)拋二產(chǎn)轉(zhuǎn)三產(chǎn)，將一個(gè)個(gè)鞋廠、一條條生產(chǎn)線遷出地處城區(qū)黃金地段，取而代之的是娛樂(lè)城、商業(yè)樓、證券公司、保齡球城;第一個(gè)提出了“市場(chǎng)無(wú)終止，管理無(wú)句號(hào)”;第一個(gè)提出了市場(chǎng)政治、市場(chǎng)理論的哲學(xué)觀點(diǎn);第一個(gè)實(shí)施名牌戰(zhàn)略;第一個(gè)創(chuàng)出了中國(guó)人自己的世界名牌。

Throughout the course of nearly 40 years of double star control, the successful development of double stars is based on the spirit and belief of "winning the glory for the nation and competing for the country", relying on the successful exploration of revitalizing the national industry and creating national brands: creating national spirit by creating national brands, condensing the workforce with a national brand, occupying the international market with a national brand, and promoting the world with a national brand.

From management to enhance core competitiveness of enterprises

After 30 years of planned economy and cultural revolution, and through the hard and tortuous and huge changes of reform and opening up, double star realized in market development: the biggest gap between Chinese enterprises and foreign enterprises stems from management.

Since then, double star has begun to create a new market management mode that is consistent with China's actual conditions and in line with the reality of enterprises.

"Strict management" has reformed the planned economy in the field management of dirty, messy, bad old habits.

Taking the "three fixed" mode of "fixing, positioning and fixing people" as the breakthrough point, adhering to the "strict, high and detailed" management standard, and creating the digital tracking card, the enterprise's basic management has been moved from static management to dynamic management, which has solved the difficult problem that the rubber industry has always been difficult to solve, and has realized the standardization, militarization and family management with the spot management as the breakthrough point.

"Fine management" has revolutionized the old habits of planning economy, which only managed production without asking for funds, and created a miracle of fund management.

Every link of management is linked to specific people, so that "everyone is in charge of everything, and everyone is in charge". It creates a new management mode of manufacturing and processing industry, which is "soft rubber hard management, hard machinery and fine management, and small commodity management".

"Money management" challenges old ideas and concepts.

The "quality pay system" was created, and the products with quality problems, from employees to leaders, were paid according to the size of liability; the wage wall system was adopted, the day's wages were announced on that day, the reward and punishment day was cashed; material rewards and honorary prizes were awarded to employees with outstanding contributions.

"Money management" is the best management mode of material and spiritual combination in the market economy. It sets up a just and righteous atmosphere, creates a positive and enterprising atmosphere, and creates a new management mode combining politics and economy.

"Integrity management" abolished the planned economy quality management "post-mortem" old mode.

Insisting that "quality is produced, not checked", has created a new mode of integrity management, which combines moral concepts with product quality.

"Emotional management" breaks through old ideas that do not respect employees.

"Ruthless discipline, emotional leadership", to make people moving with emotion, touching with emotion and educating people with emotion.

Democratic decision-making, democratic management and democratic supervision.

Create a comfortable living environment and eliminate workers' worries.

"Contract management" challenges the old system and mode.

Letting employees invest in equipment, buy raw materials, buyout production lines, and carry out contract management is a great pioneering undertaking in the reform of binaries.

Enhance staff's quality, capital, cost, and reduce consumption consciousness, "self management, self help, self reduction and self reduction" to achieve harmonious development of employees and machines, individuals and collectives.

Double star has realized enterprise management from "I want to manage" to "I want to manage", "I want to do", "I want to do", "be a mediocre person", and strive to "become a capable person" to create a master management system.

With the excellent management, the two stars have won the respect of the industry and the admiration of foreigners. The Americans rated the double star as the best managed shoe business in the world, and the Japanese regularly went to the double star factory to learn. Even the Koreans also offered high salaries to excavate management talents.

In the continuous price increase of raw materials and fierce market competition, double stars are developing rapidly, total assets increased from less than 10 million yuan 30 years ago to 6 billion yuan today, sales revenue has increased from nearly 30 million yuan to 12 billion yuan now, and foreign exchange earning from exports has increased from 1 million US dollars to 300 million US dollars.

Today's double stars have won the respect of the world and even more proud of the country.

Honesty builds up business ethics

Wang Hai, President of the double star group, said: "a real entrepreneur should have a strong sense of national responsibility. He must always adhere to good faith management, develop his own business and create wealth for the society."

Quality is the foundation of an enterprise, and it is also the foundation for a pair of stars to emphasize honesty for consumers.

Double star, starting from technological innovation, improving brand technology content, constantly pursue product "zero defect" management.

Wang Hai in the letter to consumers, each seal is treated as a red head document as required, requiring subordinate units to attach importance to product quality, do a good job of customer service, using pposition thinking to enable consumers to truly appreciate the sincerity of the two stars.

Always adhere to the needs and satisfaction of customers in the first place, and strive for excellence.

From the very beginning, we have carried out the concept of good faith management, strives for excellence in purchasing and manufacturing to ensure the quality of famous brand products. From fighting against advertisements and recovering quality shoes to burning quality shoes, it embodies the responsibility of consumers, and strictly controls the quality to the quality of honesty and credit, and shows the responsibility to the society.

The principle of Double Star Marketing is to build good faith Golden Bridge. It is not only with "the enterprise can reform, but the quality first can not be reformed", "quality equals human quality, quality equals morality, quality equals conscience" to carry out the development of enterprise, and to produce famous brand products and create famous brand service.

Now double star "200% services" has become a shining brand of service, and its connotation has extended to family friendly service, knowledge service, speed efficiency service and so on.

In good faith, we have established a high quality, high level and high quality double star brand image.

This also makes the double star group win the honor of many "good faith enterprises".