China International Knitting Exposition Catches The Latest Demand Of The Whole Industry Chain

Open concept and stronger integration

This year's needle Fair has changed greatly compared with the past. Its features are more distinct and its functions are more landing. First of all, this needle Expo is sponsored by China Federation of textile industry. China Knitting Industry Association, China International Trade Promotion Committee textile industry branch, China Wool Textile Industry Association and China hemp textile industry association jointly undertake the cooperation. From the angle of cooperation, it has brought together high-quality resources and high-quality enterprises in the whole industry.

In addition, in the holding time, the needle Expo will be changed from August to October every year. It will be held at the same time with the large scale China International Textile and accessories (Qiu Dong) exposition, China International Textile yarn (Qiu Dong) exhibition, China International Industrial Textiles and nonwovens exhibition. On the one hand, it coincides with the autumn order period of enterprises. On the other hand, the "four exhibitions" jointly organize the whole industry chain upstream and downstream to actively integrate and interact, and high-quality buyers share resources, which will have a huge driving force for the development of the industry. The characteristics of the knitting process will be unprecedentedly highlighted, and China's international textile yarn (autumn and winter) will start next year. Exhibition It will be held at the China International Knitting fair and the convergence will be stronger.

Moreover, from the current exhibition area and the number of exhibitors, there has been a substantial improvement. This year, the exhibition area of the Expo has doubled, reaching 24000 square meters, and 471 exhibitors from 6 countries and regions have increased 129%.

Especially on the basis of static display in previous years, this needle Fair has made great efforts to build the concept of "sinks". It first launched the "pH value first remittance" - the 2012 "Shanghai dream". The purpose is to weaken the limits of the international conferences and customers, maximize the participation of foreign enterprises, and build a platform for integration of technology, trade, brand and culture. In the meantime, with the open concept of "pH value", we welcome the "test" from enterprises, markets and media at home and abroad, so that the needle Expo will truly become the best platform to open up the domestic market. And the pursuit of terminal products and business landing will provide more efficient growth platform for the industry, thus promoting the healthy and sustainable development of the industry.

Expand publicity and create brand exhibition

The exhibition will be classified by product category. Underwear, sweater, casual wear, T-shirt, socks, knitted fabric, Taiwan Pavilion and fashion Shanghai will provide a better and clear guide for buyers to find target customers. Related activities are better and more exciting. For the first time, the "pH value first remittance" - 2012 "Shanghai dream" fashion launch campaign was launched. The exhibitors approached the wholesalers, agents, brands and traders from all over the world, tracking the hot spots of the industry, introducing new technology, discussing the trend of development, and bringing various information to all kinds of thematic releases and forums.

The needle Expo has been in its sixth year since its launch. The number of exhibition area, the number of exhibitors and the number of buyers has been growing steadily. The brand influence in the industry has gradually expanded, not only by the recognition of the domestic industry, but also by the vigorous support from various overseas trade associations. At the current acupuncture conference, the Taiwan Textile Association, Taiwan garment industry association, Hongkong garment industry association and India Ready-made clothes The export development board organized dozens of local enterprises to participate. {page_break}

As one of the organizers, the textile industry branch of China Council for the promotion of international trade always adheres to the principle of combining professionalism and trade, and serves the industry, serves the exhibitors and serves the market, complementarity and improvement of operational mechanism. It ensures the exhibition's influence, high standards and internationalization with our professional background and rich experience in exhibition.

Industrial chain matching to enhance industry competitiveness

Wool knitted garments as an important part of the wool textile industry, the scale of production continues to expand. In recent years, enterprises have stepped up the pace of technological transformation, a large number of computerized flat knitting machines have replaced hand-held flat knitting machines, and labor productivity has been greatly improved. Computerized flat knitting machine has accounted for 60% of the total number of flat knitting machines, reaching about 450 thousand units, of which more than 50 thousand imported computerized flat knitting machines. The matching of industrial chain and the automatic localization of equipment have increased continuously, and the competitiveness of China's wool knitted apparel industry has been increased. In addition, in the increasingly fierce market competition, wool knitting enterprises strengthen brand and marketing channel construction, pay more attention to product design and color variety development, and the market share of brand wool knitted garments is rising. As of 2011, 31 enterprises have been awarded "China famous trademark" for their woolen knitted garments.

The bxi street, Changshou City, Jiangsu Province, is the earliest textile industrial cluster in China. The sweater processing has the most characteristics. It produces more than 200 cashmere products and industrial chain related enterprises, and employs more than 20 thousand people. It produces about 3000000 wool cashmere sweaters and about 10000000 other wool knitted products. In recent years, the backbone enterprises in the cluster, especially cashmere products enterprises, have stepped onto the international stage relying on their own research and design products and products, and gradually realized the magnificent turn from "OEM" to "self created brand" and then to "striving for famous brand".

Domestic demand market must adjust product mix

At the current acupuncture and video conference, 10 Ma textile enterprises such as Zhejiang Golden Eagle Limited by Share Ltd participated actively, and specially set up the "hemp spinning boutique exhibition area" at the exhibition, which focused on displaying the fine characteristics of ramie textile products, so that a wider population could understand and use the hemp textile products. At the same time, the "linen fashion area" has been set up to lead the green flax fashion trend. Through this exhibition, many textile enterprises have received the expected results.

China consumer market It is huge, and the consumption space of hemp textile products is huge. In 2012, China's Hemp textile industry put forward new economic targets. In order to better achieve this economic goal, we must build a smooth marketing platform for enterprises to support the expansion of the domestic market and strive to expand the domestic market share by 5%; adjust the product mix, develop high value-added ramie textile products, extend the industrial chain, including fabrics, garments, home textiles and industrial linen textiles; adhere to the expansion of the domestic market, and promote the fashion promotion of the bast products; in order to uphold the expansion of the domestic market profits, we should actively create brand names, enhance the design level and technology of ramie textile products, and increase the clothing styles and products.

Leading the fashion of linen spinning, creating the hemp brand and making the hemp spinning terminal products, and making the strong domestic demand market have become the only way for the development of the hemp textile industry.