Factory Stores Are Selling Well, And Selling Prices Are Much Lower Than Those Of Specialty Stores.

In the past, the situation of single handedly turned into a modern market. Puma, Anta, seven wolves, tiger capital, Jordan, noble bird, tick tat, ABC, CBA and many other famous clothing brand shops were opened one after another.

According to incomplete statistics, more than 20 factory shops are now camping in Quanzhou.

"Two, seventy percent off" goods can be seen everywhere.

A sports brand in the town of Tu Men street.

The brand of "eighty percent off" and "seventy percent off" can be seen everywhere.

A coat with a price of 499 yuan is priced at only 256 yuan, and a pair of 399 yuan sports shoes are only 149 yuan after the discount, and only 39 yuan for a sun hat.

A citizen who is paying the Bill said: "more than 100 yuan will be able to buy a pair of branded sports shoes, and the style is also novel, which is really cost-effective.

"According to the salesmen in the store, these low-priced products are not" processed products "or" samples ". They are only old ones. They are the goods of last season.

Ms. Xu, who loves shopping, is a loyal fan of factory stores. She often drives to Taobao in some factory stores on weekends.

"At first, a friend took me to a children's clothing factory to buy his son's clothes. At first, I didn't expect to buy anything good. But after a stroll, it was found that it was actually very good, and the work was very meticulous.

"Ms. Xu said that she often went to several factory shops mostly in the workshop next door or upstairs, and the decoration of the shops was relatively crude, but the goods were neatly put together.

All along, "add money to buy", "buy 200 gifts 50", "full 200 minus 40" and other ways are commonly used sales promotion means, but carefully calculated, the way of gift shopping is actually like a math game, the discount rate is only 40 percent off, and there are not many benefits.

And because the factory is direct selling, the goods in the factory shops are almost 50 percent off or even less than 50 percent off of the exclusive stores.

Therefore, it has also won the title of "price killer".

According to the factory store manager, "the concept of factory shops originated from the West. The earliest stores that were directly opened by some brand production factories in Europe were placed in the outlying warehouses of the outskirts of factories, such as shelves, broken yards, inventory and over season, at very low prices (mostly below the cost price).

"

This new sales format is quickly accepted and sought after by the public with the advantage of "buying brands at a low price".

The reason why the price is low is due to the zero intermediate link purchase.

In the layout of factory shops, the mode of "warehousing supermarket" and "brand monopoly store" is widely used.

Factory stores are able to buy people's brand by "low price". They can buy brands at a price below 1/2. How do they do this? What is the difference between factory stores and brand stores? Will quality, materials and workmanship be inferior? Will they buy inferior products? These are the consumers' greatest concerns.

People who have gone abroad seem to be familiar with the name "factory shop", especially in Britain. The famous luxury brand Burberry factory shop is almost every Chinese tourist shop.

Apart from the cost of entry fees, labor costs and publicity expenses, a large commodity store has to go through the counter from the factory to the final stage, and it will also be subject to a multi-level increase in the number of dealers. The price is naturally several times the factory price.

A well-known brand in the case of a sharp decline in the sales of counters, immediately turned the gun head began to set up large-scale discount stores, factory stores, the brand in

Many places have rented large shops and set up discount factory shops.

The responsible person told reporters, "we saw a downward trend in the sales of department stores. In the middle of last year, we made the brand discount stores on this side of the shop.

It's still very good. Besides the style last year, the other aspects are not much worse than the current ones.

"

Reminding the source to have a variety of options to be careful

In recent two years, market demand is weakening at home and abroad, and a large amount of inventory is an increasingly heavy burden for enterprises.

According to relevant personages in the industry, at present, the goods in factory stores are mainly composed of cancelled orders, order takings, seasonal products and special products. Due to the reduction of intermediate links, the price advantage is obvious.

Factory store as a new retail mode, its operation will make the brand more popular.

This business model just meets the needs of these consumer groups.

For manufacturers, factory shops have a series of trading functions such as display, auction, sales, logistics and so on.

"Insiders say that the self run brand is truly a" factory store ", which has the ability to rearrange and distribute goods from home and abroad, which is exactly what dealers and agents can not do.

But at the same time, the industry also reminded that, because most of the products sold in the factory store are stock products, there must be a difference between the quality and the seasonal products. When purchasing products from factory stores, the public should carefully observe whether there are quality problems such as degumming and lack of color.

Factory store

The concept of "factory store" originated from western countries. "Factory shops" are directly opened shops in factories, and the goods in factory shops are much cheaper than those in commercial streets. The main products are surplus or overstock products, over season products, etc.

As a new retail mode, "factory store" will make the brand more popular.

This business model just satisfied.

The demand is welcomed by consumers because of its low quality and low price.

In foreign countries, the shopping center, which is gathered in factory shops, is also called OUTLETS, that is, the brand direct sale shopping center.

Orter has three characteristics: one is selling famous or famous brands, the other is selling products from manufacturers' inventory, which can guarantee product quality. Two is generally sold at a price of as low as 1-6, which is inexpensive and consumers are in hot pursuit. Three is far away from the city, generally around 60-80 miles (100-150 kilometers), and it takes more than an hour to drive, and the shopping environment is simple and similar to the warehouse.