Alex Fong'S Endorsement Of Western Style Clothes Helps To Promote The Packaging Of Chongqing Style Clothing.

Yesterday, the movie star Alex Fong endorsed the signing ceremony of western style dress in Yubei Tian Lai Hotel held ceremoniously.

The association's responsible person said that this is the first Chongqing flower clothing company to invite celebrities to speak.

In the next year, the Chongqing clothing will spend hundreds of millions of yuan, and invite 10 domestic movie stars to endorse the brand package.

"If you want to brand your own brand, you must carry out image packaging."

Yesterday, Duan Yuanhong, a Western-style clothes owner, told an interview with Chongqing evening news reporter that he planned to spend 20 million yuan in two years to invite celebrities as spokesmen and advertise in CCTV and other media.

According to the introduction, the western style clothes are regarded as local ones.

It was founded 32 years ago.

At present, the company's suits, business jackets, windbreaker and other products have a total of more than 200 stores in the second tier cities nationwide.

"We used to focus only on the quality of goods, but there was always a lack of brand packaging."

Duan Yuanhong said that Duan's suit was once designated by the mayors summit of the Asia Pacific City. Although it has received many honors in the whole city and the whole country, it has been considering the cost savings. The advertising cost of the brand image packaging is almost zero, resulting in other domestic and foreign products.

There is not enough awareness in the competition.

Duan Yuanhong said, paragraph

Two years invested twenty million yuan to advertise for brand packaging, initially planned CCTV to invest 6 million yuan, celebrity endorsement million, and other advertising costs about 10000000 yuan.

"I spend so much money on advertising, in fact, I spend money on brand image, and spend money to promote the popularity of my brand, which is also a supplementary course for my brand."

"Within 1 years, Chongqing garments will spend hundreds of millions of yuan, and invite domestic front-line movie stars to endorse their brand image."

Cheng Qifei, vice-chairman of the Chongqing clothing association, told the Chongqing evening news reporter that the Western costumes were the first big flower of Chongqing faction to invite celebrities to endorse and CCTV advertising brand packaging enterprises. Next, in addition to the overall brand packaging, Chongqing faction completed 10 domestic movie stars in the year to carry out brand endorsements.

Cheng Qifei said that at present, the clothing enterprises of the association have fully realized the importance of brand packaging. Everyone said that in order to have more influence on the Chongqing clothing in the whole country and even abroad, everyone is going to make up for the lesson of brand packaging.

"Spend a lot of money to pack the brand, remember that the western style clothes have made a good start. In the near future, there will be a succession of clothing companies that invite celebrity spokesmen for their brands. The endorsement fees of each star are 1 million, 2 million or even millions. At that time, the public can also see the advertisements of Chongqing clothing in CCTV."