Analysis Of Seven Marketing Methods Of Outdoor Sportswear

Outdoor sports

As a classification between sports and leisure, and gradually formed its own unique sales channels, its business and marketing methods are also gradually changing.

Like sportswear products, large and medium-sized retail stores, franchised stores, franchised stores, wholesale markets, trade markets, clothing mail order companies, and online shopping malls are important places for outdoor sportswear sales.

1, large shopping malls / department stores

Large shopping malls are the main places for consumers to choose and buy goods.

Sales are also important.

According to the survey, 30% of the consumers buy sportswear in large shopping malls.

Large shopping malls are mainly operated by medium and high grade and famous brand sportswear.

Of course, it is also a key channel for outdoor sportswear sales.

The elegant shopping environment, good reputation and scattered layout of large department stores are often the ideal selling places for famous brand outdoor sportswear to pursue quality.

At present, many brands in China, such as TNF, BLACKYAK and so on, are all going through this channel.

2, general store / clothing store

Ordinary shopping malls / clothing stores are mainly middle and low class outdoor sportswear, mainly attracting the employees of the working class.

Most stores use counter sales or self selected sales.

Many shoppers who used to run casual clothes felt the energy of outdoor sports development and introduced them into their stores.

A lot of fame in foreign trade inventory, Shanghai's hot wind and so on is to take this road of development.

All over the country have followed suit. You will feel the strength of this channel when you go to shops in Xujiahui, Shanghai.

Outdoor sportswear stores will mostly have brand clothing, and 40% of consumers like to buy their favorite brands at the exclusive stores.

At present, China's outdoor sportswear stores start late in the domestic commodity stores, and have not formed a scale for the time being.

Seeing the brand series of TTISS, I feel that TTISS stores will soon appear.

Brand outdoor clothing stores meet some consumer needs.

Chain store

The category has its particularity.

Franchising has been gradually heating up recently, and it is a new marketing way of "concept, culture, management, training and service".

This format has a great advantage in guaranteeing the brand image and money back of the clothing brand. As an example of sports brand, the store is mainly supported by overseas brands such as Nike, Adidas, Reebok and so on, mostly concentrated in the city. It is a supplement to the large department stores, and the annual sales volume of the franchised stores is generally between 800 thousand and 3 million yuan.