The Market Prospect Of Silk Products Is Promising

Recently, the reporter visited the major shopping malls in Beijing and found that silk quilts and silk scarves are gradually becoming popular in the Beijing market. In addition, gifts such as silk books and paintings are also favored by citizens. Zhu Qinghua, a researcher in light industry of CIC Consulting, said in an interview with the China Enterprise Daily that because of the high income level of residents in Beijing, traditional silk quilts, silks and satins and other silk products are favored by consumers. At the same time, silk handicrafts and silk packaging of high-end gifts cloth The prospect is also good.

In Yaojiayuan Road, Beijing, the 200 square meter silk store of China National Silk Industry Corporation, the salesperson told the reporter that after winter, due to the unique seasonal nature of silk, clothing Products such as silk quilts entered the off-season, while the sales of silk bedding such as silk quilts showed a good trend.

It is understood that silk accounts for less than 2 ‰ of the world's total fiber volume, and the market is relatively small compared with cotton, wool, hemp and silk industries that are developing faster. In the era of planned economy, China's silk industry mainly relied on export raw materials, and production links were single. With the changing market demand and the severe international export situation, China's silk industry is also actively exploring transformation.

Tang Lin, vice president of China Silk Association and general manager of China Silk Industry Corporation, told reporters that at present, most domestic silk enterprises have entered the market track. On the basis of traditional raw material export, they have increased the research, development, production and sales of silk products, began to focus on channels and brand effects, and gradually established and accelerated the development of brand building.

In order to comply with the market development and expand the demand of domestic silk market, China National Silk Industry Corporation established the "Silk Enjoyment" brand focusing on bedding and the "Jincui" brand focusing on clothing in 2008. In addition, the reporter saw that the company also innovated and developed a series of cultural and technological gifts, such as the Tao Te Ching and Sun Tzu's Art of War made of high-grade silk, as well as famous paintings such as the Picture of the River during the Qingming Festival and the Picture of the Residence of Fuchun Mountain printed on the silk scroll through advanced printing and other processes.

Yang Zhiguo, manager of the fourth business department of China National Silk Industry Corporation, told reporters that such innovative silk gifts are very popular with consumers.

"Over the past three years, we have been working hard, gradually promoting silk products and culture, gradually establishing a certain brand influence, and accumulating a considerable number of brand repeat customers", Yang Zhiguo said that the two brands in the future brand It will also increase 2-3 stores and online sales in Beijing.