Down Jacket Sales War Started, Design Trend Fashion

As the temperature goes down, the sale of down clothing sales in various shopping malls in the winter has quietly started.

This Wednesday, reporters learned from the Taiping shopping center feather clothing Expo, by feather, fabric, accessories, labor and other factors, this year the price of the down garment is increased by about 10%, but the basic price is flat with last year.

Many brands said that the fierce competition in the market and the improvement of consumers' pursuit of style will bring more breakthroughs in fashion this winter.

Prices rose slightly, and basic funds remained unchanged.

Down clothing category is rich, while consumers pay more attention to price.

The reporter picked up a new model in the down jacket sales section of the five floor of Taiping mall.

The price of more than 1000 yuan is still amazing.

"The cost of raw materials, fabrics, accessories, especially labor and logistics is rising. The price of down garments has increased by about 10% this year. But for Bosideng [2.32 2.20%], the price of the main and basic funds should be almost the same as that of last year."

The owner of Bosideng brand of Taiping shopping mall said that the price of several new items could exceed 1000 yuan, for example, this year's street leisure wind is priced at 1280 yuan.

Under the pressure of competition in the industry.

In the big price war, merchants pay more attention to the segmentation of consumer groups.

The person in charge told reporters that while maintaining the main consumer and basic consumer groups, the company also subdivided the consumer groups. The medium and long terms introduced 1480 yuan, 1680 yuan, 1880 yuan and three grades in the pricing system. Through dislocation operation, the demand for various consumer groups could be maximally satisfied.

Fashion design trend

To attract consumers' attention, the brand of the down jacket brand is more fashionable and dynamic for the design of the counters and the appearance of the model products.

Many consumers in the sales area of the five floor of Taiping shopping mall will find that the down jacket styles are more varied, leisure and sweetness, and the colors are no longer dreary. The addition of candy colors is even more beautiful.

Ms. Xu, who is picking down eiderdown, told reporters that there were no less than 5 down coats in the wardrobe, although they would not buy them every year, but they could not help buying one of those designs, which is very strong.

Reporters learned that in addition to focusing on warmth, all brands of down garment manufacturers in addition to light weight and thin design, but also in the design sense of efforts, the past lace, wave point, knit and other elements are still visible this year, and street leisure elements are also integrated into it, and fur, splice and other elements of the integration, will also add to this winter down market.

Brands have said that the popularity of leisure, sweetness and other diverse styles in the design, so that the down garment is becoming more and more fashionable, consumers can choose more room.

Down jacket is at a low price.

Starting from last week, Yoobao will be held in all stores. Brands and businesses are also trying to digest the purchasing pressure brought by price increases to consumers, so as to achieve the goal of "small profits but quick turnover".

Reporters learned that the Taiping mall and Bosideng jointly built the down garment Expo will open in November 17th.

Sun Aigeng, director of the board of directors of Jinsheng Group and general manager of Taiping shopping mall, introduced the decoration work since September and produced more than 1500 square meters.

The scale and product samples should also be in the forefront in the whole country.

"Down jacket business has become a feature card of Taiping mall. This year, Yoobao will jointly carry out the 7 shops of North Pacific Shopping Plaza, Taiping down town Jinsheng department store, Longjiang store and Maigaoqiao store. It should be considered the largest in terms of category, brand and scale in Nanjing."

Sun Aigeng emphasized that with the aim of saving every penny for consumers, Taiping insisted that no entry fee, sponsorship fee, promotion fee and publicity fee should be charged to suppliers, thus reducing the operating costs of the manufacturers.

At the same time, relying on the mass production of big brands, the two sides jointly reduce the cost of the intermediate links, and jointly digest the price rise, small profits but quick turnover.

This Taiping Yoobao conference will not only bring in the price, but also send gifts with good manners, and will carry out exclusive exclusive sale activities by CO branding companies, which will bring the greatest benefits to consumers.