"Double Eleven" Inner Mongolia And Xinjiang Unit Price Exceeds 400 Yuan.

In the past "double eleven" Shopping Festival, Tmall's daily paction volume reached 19 billion 100 million yuan, including Jingdong, suning.com, Dangdang and other B2C mall sales also increased significantly.

As the head of online shopping, shoes and clothing once again lead the "singles day".

Sales of B2C and Tmall flagship stores are several times that of last year.

Guangdong continues to lead the list of shoes and clothing consumption, while Xinjiang and Inner Mongolia, which are not impressed by online shopping, are more willing to spend money on shoes and clothing consumers.

According to the statistics of "double eleven", which is represented by shoes and clothing business representatives, the online shopping mall and BELLE electricity supplier: the northern region with lower price per weekday is higher than the South during the "double eleven" period, especially in the south.

In Xinjiang and other places, the unit price of passengers is over 400 yuan, which is relative to the average unit price of Beijing.

From the total volume of orders, the southern cities still maintain strong consumption power. The number of orders in Guangdong ranks first, followed by Zhejiang, Shanghai, Jiangsu and Beijing, and the total number of orders in these five regions accounts for 43% of the total.

From the time point of view, the best buy online shoe city and BELLE electricity supplier "double eleven" received 0 orders to 1 points from 0 a.m. to 30% of the total "double eleven" all day orders. The passenger price per hour showed two high and middle low characteristics, from 0 to 1 in the morning and 20 to 22 in the evening, the highest unit price, and the middle period was slightly lower.

From the online shopping mall of BELLE and BELLE, the statistics show that men and women shoes are more concerned about the 67% of the total sales.

Sporting goods accounted for 25%.

At the same time, users are more focused on brand cognition.

The top four brands of men and women sold 89% and 95% of their brands respectively.

The two brands of Nike and Adidas dominate sports sales, accounting for 86%, and brand concentration is very high.

Specifically, the top four brands of women's shoes sales are BELLE's share of 29%, Teenmix's share of 28%, its proportion of 23%, and Nair's ratio of 9%, of which women's shoes are full of shoes.

The sales volume of Chinese boots is as high as 81%. Among men's shoes, BELLE accounts for 53%, he accounts for 16%, Teenmix accounts for 14%, and she accounts for 12%.

In sports sales statistics, Nike accounted for 48% and Adidas accounted for 38%, of which Nike had the highest sales of board shoes, and Adidas's running shoes and basketball shoes sold the most.

In the overall performance, the online purchase of BELLE shoes and BELLE electric business "double eleven" sales are still eye-catching. In November 11th, the total sales volume of the whole network received 256951 orders, with sales volume of 97 million 230 thousand yuan and 269456 pieces of merchandise.

On the evening of the 12 th, the purchase of online shopping shoes and BELLE electricity supplier "double eleven" on the same day and the 12 day orders have all been out of stock.