China'S Shoe Production Accounted For 63% Of The World'S First Entry Into The 2 Brand Consumption Era.

China is the largest in the world.

The producer countries and the largest shoe consuming countries.

According to the latest estimate of UBS, the consumption of shoes per capita will reach 2 pairs in 2012, and the consumption of shoes per person in China will exceed 2.5 pairs per year.

The total consumption of Chinese shoe products will exceed 3 billion pairs, increasing by more than 30% on the basis of the current 2 billion 300 million pairs, and the growth space will be huge.

However, there are many problems in the development of domestic footwear enterprises, such as brand positioning, serious homogenization of products, lack of characteristics, only price weapons, most of them.

Low level, and even lack of understanding of brand value, only know that the price of articles.

Experts believe that with the improvement of living standards, the Chinese consumption concept no longer only satisfies the practical value of commodities, but also pays more and more attention to the brand value of commodities.

In China, the era of brand consumption has arrived.

How to enhance the brand competitiveness of the domestic footwear industry has become a question worthy of consideration in shoe industry for quite a long time.

According to the statistics of the United Nations Industrial Development Organization, China's shoe production accounts for 63% of the world's total.

In the past, China's small and medium shoe enterprises basically had lower cost and better development environment.

However, with the increase of raw materials, labor costs and appreciation of Renminbi, the footwear industry has been shocked.

There are obvious polarization in the industry. Large brand shoe enterprises rely on their own channels, resource advantages, and strong brand support formed by massive investment, enjoying the excess brand premium profits, while the survival state of some small and medium-sized shoe enterprises is not optimistic.

Some are good at resource allocation, emphasis on innovation and emphasis.

Enterprises are becoming stronger and stronger, and the overall situation is that the stronger the stronger, the weaker the weaker.

From the present point of view, 20% of the brands occupy 80% of the market share. Because a large number of small and medium enterprises brands do not have huge funds and manpower to develop marketing channels, they are at a critical point of survival and they rely on traditional sales mode.