We Must Crack Down On Fake And Inferior Products And Cultivate Our Own Brand Of Clothing And Home Textiles.

2012 China's home textile and its own brand achievements conference.

At present, the clothing industry has a large number.

It includes more than 2000 active brands, 87 Chinese famous brands, and 262 well-known trademarks in China.

From the results of "2010-2011 years' survey of independent brand of China's apparel home textiles", 4% of the independent brand enterprises realized 14.8% of the clothing market sales, and the average profit rate of these enterprises reached 10.1%, which was significantly higher than that of 6.2% of the garment enterprises nationwide.

Reporters learned that this year on the basis of voluntary declaration of enterprises, through the China Textile Federation established "clothing home textiles"

"Objectively evaluated the basic capabilities, brand management capabilities, brand innovation capabilities, brand market capabilities and brand influence of enterprises, and widely listened to experts from inside and outside the industry, and recommended to the Ministry of industry and information technology the list of 111 independent brand enterprises such as Bosideng Limited by Share Ltd.

After studying with the Ministry of industry and information technology, it was identified as a "focus tracking and nurturing".

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Wang Tiankai, President of the China Federation of textile industry, said that effectively promoting the whole industry's brand building system engineering requires the concerted efforts of government industry associations and enterprises. From the perspective of industry associations, brand work mainly focuses on promoting the implementation of the strategy of textile brand power, establishing the value system of independent brands, creating and optimizing the platform for public services, creating, improving, coordinating and striving for benefits.

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In this regard,

Gaoyang revealed that AQSIQ will carry out the cultivation and creation of well-known brands in an all-round way.

According to the introduction, it includes the establishment of national standards for brand value evaluation which are integrated with international standards. At present, 500 enterprises have voluntarily declared their participation in the evaluation. In addition, a number of distinctive regional brands with strong competitiveness will be cultivated. "Strive to cultivate regional brand names like Bordeaux red wine and the Silicon Valley of the United States". At the national level, we should create an incentive mechanism for brand cultivation, facilitate foreign trade facilitation, and accelerate the improvement of cracking down on fake and inferior products.