Over The Past Ten Years, Wenling Children's Shoes Industry Has Risen Rapidly.

Wenling children's shoes industry, especially in the past ten years, has undergone tremendous changes: in 2001, the city's children's shoes manufacturers were less than 400, the output value was only 10 billion yuan, by 2011, there were 2036 children's shoes manufacturers, accounting for 34% of the more than 6000 shoe manufacturers in the city, and the output value reached more than 90.1 billion yuan, accounting for the whole city. Shoemaking 32% of the enterprise. In the production of children's shoes, the technology, quality and technology content have been greatly improved. Taking a comprehensive look at the great changes in Wenling's children's footwear industry in the past ten years, we can see that only by thoroughly implementing Scientific Outlook on Development, forging ahead and innovating, can the industry develop orderly and healthily.

In December, the Summit Forum on children's shoes, sponsored by China Leather Association and Wenling Municipal People's government, will be held in Wenling, and China's footwear industry will be selected as the ten largest brand of children's shoes. This will certainly play a good role in promoting the development of children's shoes industry in Wenling.

From the 80s to the early 90s of last century, the footwear industry in Wenling began to transform from manual manipulation to manual and semi mechanization. This transformation has not only increased production efficiency but also greatly improved the technological level, and has also opened the prelude to the development of children's shoes in Wenling.

In the first cycle of the footwear industry in Wenling, due to the difficulty of production and the restriction of technology, the whole city is a professional manufacturer. Children's shoes There are only a few enterprises in the world, and only about more than 30 enterprises, and the shoe industry, the kailda shoe industry and the Shu min shoe industry are among the few enterprises in scale. They mainly produce plastic children's shoes, rubber and plastic children's shoes, and so on. The design is simple and the price is low. In the early 90s, the shoes were popular in China. Among them, two children's shoes, "butterflies flying all over the sky, and four bands selling North and South", were once sold out at Wangfujing in Beijing, which attracted CCTV's on-site coverage and became the leaders of the local children's shoes industry. In the past 000 years, the introduction of PU technology and the gradual promotion of the assembly line and the adhesive shoes which are easy to change in style, improve the quality, and have high technological level, have made the quality and price of children's shoes in Wenling greatly improved. With the liberation of technology and market demand, children's shoes enterprises such as Chengdong street, Chengbei street, Hengfeng street, Ze Guo town and Dashi town have sprouted everywhere. In the early twenty-first Century, after the baptism of the market and the survival of the fittest, there were a number of young shoe manufacturers in the six major footwear industries in Wenling. Under the traction of Scientific Outlook on Development, they had the courage to reform and persist in innovation in the spirit of "quality enterprise and brand building", which made great changes in Wenling children's shoes, from quantity to quality, from product development to sales mode.

At present, there are about 2036 children's shoes enterprises in the city, accounting for 34% of the total number of shoe manufacturers in the city. In 2011, the output reached 600 million pairs, accounting for 50% of the total output of the footwear industry in the whole city. The output value was 9 billion 10 million yuan, accounting for 32% of the total output value of the footwear industry in the city. Among them, there are 69 enterprises with an output value exceeding 20 million yuan, and 123 enterprises with less than 20 million on 5 million, and 105 enterprises with self export rights. Product marketing network throughout the country, and exported to Eastern Europe, South America, South Africa, the Middle East and other more than 60 countries and regions, production and sales volume ranks the forefront of similar products in the country. It is estimated that the output and output value of children's shoes will be slightly higher than that of 2011.

The children's shoes industry in our city is mainly distributed in the north, East, Hengfeng, Dasi (street) and other places, mainly in the production of medium and low grade injection (casting), cold adhesive leather shoes. The main varieties are tourism shoes (sports shoes), girls fashion shoes, beach shoes (sandals), injection molded cloth shoes and so on. The quality is excellent, and the varieties are abundant. Compared with children's shoes such as Guangdong and Fujian, it has obvious price competitive advantages, and the fame and reputation at home and abroad is constantly improving, and the industrial development prospect is good.

In Wenling's five major children's shoes production base, children's shoes in the north of the city are suddenly rising. With the promotion of the brand strategy of Chengbei Street area, the quality and brand grade of the North children's shoes have been significantly improved, the competitive advantage is obvious, the price is moderate, the quality is guaranteed, and the regional brand effect has gradually formed. Here we have gathered a group of children's footwear enterprises, such as Bo Yang, Fei Ying, Fu Xing, Hui Tai, Bi Ke, Haute Jia, Biddy, elf, big difference, clumsy bear and Fu Delong, to lead the development of local footwear industry. North children's shoes are expected to be built with Jinjiang, Fujian. Gym shoes Wenzhou children's shoes in Wenling.