The Clothing Industry Is Full Of High Inventory And Low Profits.

19 billion 100 million yuan! The turnover of "double eleven" has been relished so far. clothing Enterprises have become the biggest winners in this shopping carnival. On that day, there were three brands sold over 200 million yuan, two of which were clothing enterprises. However, the clothing industry will not cheer for this. Even if the 19 billion 100 million yuan goes to " clothes We can not save the domestic clothing industry from the heavy shadow of high inventory.

The high inventory is written in the earnings report, stacked in the warehouse, and the noise is in the promotional card. Data show that in the first half of this year, the total inventory of the 42 listed garment enterprises, such as, 48 billion 300 million, 360, and 360, amounted to $48 billion 300 million.

How to do it? Discount sales promotion, increase the electricity supplier channel, channel sink to the two or three line city... Clothing companies are looking for a way out. However, the effect is not optimistic. "Now the demand is decreasing, so how to do sales promotion is not effective." Independent shoes Commentator Ma Gang said so.

　　 In the first half of the "inventory", the total inventory of 42 listed garment enterprises was as high as 48 billion 300 million yuan.

Looking at the earnings of listed garment enterprises, we will find that the clothing industry is full of worries, high inventories and low profits are coming along.

In the first half of this year, the total inventory of 42 listed garment enterprises, such as, 48 billion 300 million, 360, 1, 2, and so on, amounted to $48 billion 300 million. Among them, the largest inventory is the company. Clothes & Accessories Only 4 of them are below 100 million yuan.

The three quarter is even worse. In the three quarter of this year, the inventory of clothing and home textile enterprises increased significantly, such as the stock of Hong Kong Group and the China International Group, which amounted to 3 billion 978 million yuan and 3 billion 481 million yuan respectively. As the third quarter sales continued to slow down, the snowball of clothing companies was bigger and bigger. "If all the clothing companies in China stop production now, the Chinese do not have to worry about not having clothes to wear," according to industry statistics.

　　 The actual warehouse "many enterprises warehouse is also stacked three or four years ago products."

"In many warehouses, there are piles of products that were produced three or four years ago, among which sports brands are the most obvious." Hu Haidong, a clothing industry insider who has been in the clothing industry for more than 10 years, told reporters that more and more people are looking for new outlets. "My former colleague once represented Hongxing Erke, but now he is going to be an agent for children's clothing."

In Hu Haidong's view, the high inventory of clothing industry is a concentrated outbreak of problems accumulated over the years. "Inventory is growing every year, to a certain extent, and the accumulated bubbles have been released."

"The most worthless part of clothing industry is inventory", which is popular in the industry. For the clothing industry, high inventory will not only reduce the turnover rate of enterprises, but also bring extra cost to enterprises when the current storage and transportation costs continue to rise. "Goods are stored in the warehouse, and you need to sort out the goods," Hu Haidong told the Morning Post reporter. The most important thing is that the longer the inventory, the smaller the value.

Another evidence that the high inventory crisis is aggravating is to actively digest the activity of inventory companies. "In fact, these clear stock companies are the companies that receive the closing orders exclusively," Ma Gang, an independent footwear expert commented, told reporters that this year's inventory clearing company was more active than ever before.

　 The secret of high inventory

"The shop has not been opened or even closed, and goods in previous years had to be stacked in the warehouse."

In Ma Gang's view, the clothing industry inventory crisis erupts two background. "Before the industry is in a relatively fast development period, the growth rate of the industry is expected to be more optimistic. The most important thing is that the whole retail environment is not good now, and the consumer's willingness to consume has been reduced, and it has not been as brave as it used to be."

Hu Haidong also said that inventory problems actually existed all the time, but were overshadowed by vigorous sales. But now, sales decline, inventory increases, enterprises are also facing the pressure of capital chain. "Especially after the tightening of bank money, the expansion of enterprises' channels has been limited, and the pressure of inventory has begun to show itself." Insiders expressed this.

"This should be placed before, although the stock is growing, but the new store has been open, anyway, can be disposed of inventory. For example, the goods left last year can be digested by the end of this year. This year, the problem is coming. The shop is not open or even closed. For enterprises, it is negative growth. The goods in previous years had to be stacked in the warehouse, and even this year's new goods are facing inventory problems immediately. Hu Haidong said.

Another big factor that lingers in high storage shadow is the widely used distribution mode in the clothing industry. "Most clothing companies use too many links in the distribution mode. From enterprises to one or two dealers and retailers, the more links, the greater the inventory." Ma Gang said.