Solving The High Inventory Problem Of Clothing Industry Should Start With Supply Chain.

2012 three quarterly report shows that 22 A shares

The total inventory of Listed Companies in the third quarter reached an astonishing 38 billion 175 million yuan.

Clothing industry high inventory "disease" is more and more thorny.

A number of listed companies showed three quarterly reports, including men's wear, women's wear and leisure.

Including 22 A share clothing companies, the total inventory in the third quarter reached an astonishing 38 billion 175 million yuan.

According to the data, 39 household textiles and garments were counted by Shen Wan industry. As of the first half of 2012, there were 34 home textile and garment enterprises with a stock exceeding 100 million yuan, of which 5 home textile and garment enterprises had an inventory exceeding 1 billion yuan.

The clothing season is obvious, and the clothing product renewal speed is faster and faster. How to deal with the increasing inventory has become one of the most headache problems for the clothing industry.

High storage directly leads to tight cash flow in garment enterprises, which leads to crazy sales promotion by means of "price war", "promotion war" and "inventory war".

This year, a strange phenomenon appeared in shopping malls and clothing stores. Clothing sales began to be crazy, and some fast selling brands even sold more goods at lower prices.

Some clothing brands, whether new or old, offer year-round discounts.

Other enterprises regard e-commerce as an important part.

The channel of eliminating inventory not only failed to achieve the desired results, but also affected the offline channels, which had a negative impact on the brand image.

Regardless of the form of promotion, reducing inventory is actually a temporary solution.

The high storage of clothing industry is partly due to market reasons.

Since 2010, some fast selling and fashion brands have entered the mainland market, and leisure brands and sports brands have been directly impacted. The inventory problem of domestic garment enterprises has become a stumble for development.

In addition, the homogenization of products in the industry, the price segment is close, and the growth of industry is restricted by the growth limit of the channel, and the inflation of the economic environment, the purchasing power has slipped. The inventory problem has become increasingly prominent in the past two years.

But at the same time, we should also see the "old habit" of garment manufacturing in the supply chain.

At present, clothing enterprises adopt the futures system operation method. This year, we must make the next year's clothing all ready. This is also a big problem overcoming the clothing brand.

therefore

We should make an issue in the supply chain and increase innovation in product research and development in order to reduce the stock and create opportunities for the brand to take off.