2012 China Clothing Convention Parallel Conference Culture: Confidence And Brand Value

2012 China

The "culture: confidence and brand value" of the parallel meeting of the general assembly was held in Beijing International Hotel on November 23rd afternoon.

The editor in chief of the Jia Ren magazine, Deng Li, deputy general manager of Japan Broadcasting Industry Co., Ltd., Zheng Zheng, general manager of Shanghai wo he Brand Management Co., Ltd., Ye Shouzeng, President of Hangzhou Wan Shi Li group, INTERBRAND CEO Chen Fuguo of China, and Zhang Rong Ming, chairman of Beijing AI Underwear Co., Ltd., respectively, delivered a speech on the theme of the conference.

Deng Li, deputy publisher and executive editor of "Jia Ren"

Deng Li believes that clothing is the carrier of multicultural beauty, design aesthetics, and image represents a country's image and temperament, quality and meteorology.

Nowadays, China's clothing brands have a comprehensive competition in various fields and fashion brands, but the competition is not only the market but also the design, involving all aspects.

"How does China's clothing brand stand on this stage with a unique attitude? I think it depends largely on our cultural confidence in this land.

We know that many top world brands not only have a long history but also advance in history because of their technological design and technology, and more importantly, it brings a very classic image of its brand meaning and information.

Zheng Zheng, deputy general manager of Shanghai daily Broadcasting Industry Co., Ltd., demonstrated his mental journey in this parallel meeting: the company's brand broadcast: was broadcast in the early stage of development, and the slogan was "creation".

Boutique, dissemination of clothing culture, this cultural attribute, also affects the cultural level of enterprises, has been affecting the present.

In the pformation period, the brand seeding is popular, but eventually the leaders realized that they must stick to differentiation and persist in originality, so design, innovation and life became the slogan of this period.

Zheng Zheng, deputy general manager of Shanghai daily Broadcasting Industry Co., Ltd.

"In the period of development, we realize that we are adhering to the spirit of innovation - a culture of endless innovation, which includes dreams, values, and the operation mechanism and processes of the company."

Zheng Zheng said.

Ye Shouzeng, general manager of Shanghai Zhi he Brand Management Co., Ltd.

When Ye Shouzeng released the business case, he said, ICECLE has three key words: nature, comfort and environmental protection.

The company has been thinking deeply about how to better integrate environmental protection ideals with business, and has initially found some feasible ways.

"The pursuit of everyone's development and the harmony of the whole nature and society is the core value we are looking for."

To this end, the brand of ICECLE tries to give people a very comfortable feeling in product design.

Ye Shouzeng hopes that through hard work, he can combine fast-paced life with comfort and environmental protection.

Li Jianhua, President of Hangzhou Wan Shi Li group

Li Jianhua, led by Wan Shi Li group, has been giving unique cultural connotation to silk, a Chinese characteristic material.

"We are committed to moving the center of the world silk to China, because silk itself is something in China, and we hope that silk can go home and hope for the world.

Chinese silk can become an important decoration material for luxury goods, so we not only make silk into garments, but also make it a new material, advocating silk lifestyle. "

Chen Fuguo, chairman of Meta Think consulting company

As a comment expert on this parallel meeting, Chen Fuguo, INTERBRAND CEO of China, believes that culture and brand are interdependent and inseparable.

Any culture under modern civilization is bound to be molded by brand and brand.

These can only rely on some key operations to influence consumers, educate consumers, and enable consumers to establish a positive, stable and consistent view of consumption.

"

The enterprise wants to develop must take the difference Road, the clothing itself is the brand that creates the meaning.

If you can't create meaning, you can't take a place in the consumer's mind.

To make a brand, we must understand where the brand comes from.

Chen Fuguo said.

Zhang Rongming, chairman of Beijing Adam Underwear Co., Ltd.

Summing up guests, Zhang Rongming said: "brand value is the job that everyone who makes a brand has been working hard for, because everyone knows deeply that only if we constantly use the brand and its positioning to infuse the brand culture value in a unique way, can this brand be reflected.

People in the clothing industry should start from their own enterprise practice and brand practice, consciously pursue their own cultural self-confidence, have confidence in their brands, make the best of themselves, the best products, the best design, the best brand.

Only in this way can we build our confidence and then affect consumers.

Each of us has the responsibility to make China's culture stronger. This is a heavy task for us. "